The Most Misunderstood Facts About Building a Business on YouTube
Both Sides of the Table
JANUARY 19, 2015
You must invest in technology. If you’re just a content company your advantages are too small to win on the web. But you don’t need to spend money on SEM. You should be able to convert at least 5-15% of your audience. You have to have some of your own content formats and not just be an aggregator of talent.
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