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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

You must invest in technology. If you’re just a content company your advantages are too small to win on the web. But you don’t need to spend money on SEM. You should be able to convert at least 5-15% of your audience. You have to have some of your own content formats and not just be an aggregator of talent.

SEM 150
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

To say he has had an impact on the web would be an understatement. I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. His impact has even helped a small country gain admission to the United Nations.

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Where Stealth is Good – There’s a lot of discussions on the web about whether startups should be stealthy before they launch or not.

Marketing 380
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. We can technology enable offline advertising. Early evidence is good. The longer term is even more promising.

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Interview with Billy Fried, Kijubi

socalTECH

We've really set out to solve the problem we saw, which is a vast category of travel information which is not aggregated well on the web. It's migrated onto the web in Hawaii, a simple migration, but no one had done it here yet. We might even engage you and inspire you to do things that you didn't know were possible before.

Activity 164
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The Cost Equation for a Startup is Better Than Ever

Startup Professionals Musings

Technology costs. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Try Web-Ex, free teleconferencing, and Skype instead of international travel for client meetings. That’s a burn rate of at least $10K per month that can be eliminated if you are handy with computers and Quickbooks.

Startup 102
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You Don’t Need to be Rich to be an Entrepreneur

Startup Professionals Musings

Technology costs. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Try Web-Ex, free teleconferencing, and Skype instead of international travel for client meetings. That’s a burn rate of at least $10K per month that can be eliminated if you are handy with computers and Quickbooks.