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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Link has a summary of his argument plus a great video). It’s worth a quick read.

Marketing 379
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? Blogging is an important way to build an audience and also drive SEO traffic. What should you blog about?

Blogging 287
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Get to Know Richard de Silva of Highland Capital

Both Sides of the Table

I took the opportunity this past week to publish summary notes of some of the VCs and entrepreneurs I had interviewed on This Week in VC. TWIVC Summary – Richard de Silva. Richard De Silva started off as a journalist with the Washington Post after growing up in D.C. Startup after Iron Planet? (6:00 1:00 – 3:40).

Capital 266
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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

If all you ever do is create YouTube content then I agree – that’s not a viable startup business. This kind of spend happens all day long inside startup companies and 100% of the spend on attracting customers is a cost. Startup Lessons' ” I’ve given some specific advice on how to do this before.

SEM 357
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8 Ways That Blogging Will Kickstart Your Startup

Startup Professionals Musings

As the number of sites on the Internet floats around one billion, the challenge with every new startup is to be found and stand out. In this age of relationships, you, the entrepreneur, are a very important element of your new brand, and it’s never too early to start marketing the value of your expertise, insights and ideas.

Blogging 110
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The Cost Equation for a Startup is Better Than Ever

Startup Professionals Musings

Even for low-tech startups, the scope of information available on the Internet, and its global reach, has had a similar financial impact on the many other challenges facing every startup founder. Here are a few examples: Setting up the business. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself.

Startup 102
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What I Would Look for When Choosing a VC – Knowing What I Know Now?

Both Sides of the Table

In the end it will be up to you to figure out what to do. SEO marketing vs. social marketing. I think connections are important but for the most part I think you’ll find that you end up making your own success and an outcome of success will be much more tightly correlated with your work effort than the intros you got.