socalTECH

AUGUST 27, 2015

Santa Monica-based GumGum , the developer of digital advertising and marketing tools which tie advertising into online photographs and visual content, has rolled out a new social media analysis tool. Pricing on the new tool was not announced. GumGum is led by Ophir Tanz. READ MORE>>.

Social Media

socalTECH

FEBRUARY 15, 2018

Which NBA team is winning, on social media? Los Angeles-based GumGum , the image recognition, computer vision, and advertising technology developer, has rolled out a new service called GumGum Sports Scoreboard , a new tool which helps benchmark and analyze media value generated from NBA team-owned social media accounts.

Social Media

Startup Professionals Musings

JANUARY 15, 2022

If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media

socalTECH

AUGUST 22, 2012

The product includes web hosting, social media, mobile, content creation, website creation, SEO, and other services for those businesses. The new tool will start at $249 per month for SMBs. READ MORE>>.

Marketing

socalTECH

JUNE 8, 2012

Did you ever wish you had a more visual, easy to use way to identify which of your social media posts on Facebook are getting the most interest from your friends and others? A new service, Likeabilitee , is looking to do just that, by plotting your social media activity against an easy to use, visual interface.

Help

Startup Professionals Musings

DECEMBER 12, 2021

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. There are many ‘experts’ out there telling you how to do it, or even offering their services. Social media is the realm of public opinion and customer conversations.

Social Media

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. But don’t stop there.

Social Media

Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media

SoCal Tech Calendar

JULY 15, 2009

Tuesday, July 21, 2009 -- Expanding Business with Social Media. Social media is rapidly changing the way companies do business.

Social Media

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. The tools and measurements are the same for both.

Social Media

SoCal Tech Calendar

MARCH 4, 2010

Wednesday, March 10, 2010 -- Quarterly Interactive Technology Forum Using Social Media. AWT presents an evening dedicated to the discussion of social media business practices by an impressive panel of experts who have successfully embraced this technology to grow their businesses.

Social Media

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media

socalTECH

JUNE 8, 2012

Did you ever wish you had a more visual, easy to use way to identify which of your social media posts on Facebook are getting the most interest from your friends and others? A new service, Likeabilitee , is looking to do just that, by plotting your social media activity against an easy to use, visual interface.

Help

socalTECH

APRIL 9, 2013

The firm said it would make its services available as part of SHIFT''s Open Marketing Cloud product. Fan Appz develops software geared at helping brands turn their fans into customers; the firm''s tools include viral sweepstakes and social games tools. fanappz appz social media marketing software service shift brands'

Social Media

SoCal Tech Calendar

JUNE 19, 2009

Thursday, June 25, 2009 -- Using Social Media to Market Your Business. Resistance to social media is futile. Millions of people are creating content for the social Web. Social networking tools are being integrated in the marketing efforts of many corporations, from start-ups to multi-nationals.

Social Media

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. The tools and measurements are the same for both.

Social Media

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media

socalTECH

AUGUST 31, 2012

A new online service, FollowMaid , is looking to neaten up your Twitter account, by automatically pruning out spammers and find new people to follow by keyword. The new service--created by Pacific Palisades software development firm Etronica--is aimed at both individuals and businesses.

Pacific Palisades

socalTECH

JULY 21, 2011

Rob Reed: The position of MomentFeed, is that it is essentially a layer in the location based services stack. They have an interest in all of the data being generated through location based services apps, which give them an opportunity to connect with consumers. Now, what we've entered is actually Social Media 2.0,

Social Media

Startup Professionals Musings

MAY 5, 2013

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. There are many ‘experts’ out there telling you how to do it, or even offering their services. Social media is the realm of public opinion and customer conversations.

Social Media

Tech Zulu Event

JUNE 26, 2013

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. This is a way to get in touch with the people and vice versa that never existed prior to the social media revolution. In Conclusion….

Social Media

Startup Professionals Musings

MARCH 9, 2019

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. There are many ‘experts’ out there telling you how to do it, or even offering their services. Social media is the realm of public opinion and customer conversations.

Social Media

Startup Professionals Musings

APRIL 26, 2012

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. There are many ‘experts’ out there telling you how to do it, or even offering their services. Social media is the realm of public opinion and customer conversations.

Social Media

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media

Startup Professionals Musings

JUNE 28, 2023

Charlene Li, in her classic book “ Open Leadership ,” shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while still maintaining control. New publishing tools, like blogs, collaboration platforms, and even Twitter provide updates that are easily available.

Social Media

socalTECH

MAY 6, 2014

HashItIt.com''s website creates Pinterest-like results pages which pull content from across all or just one of those social services. hashitit hashtag search engine tool searching social media twitter instagram facebook pinterest' READ MORE>>. READ MORE>>.

Social Media

Startup Professionals Musings

JULY 11, 2013

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

Social Media

socalTECH

OCTOBER 15, 2019

Irvine-based content moderation software developer WebPurify says it has enhanced its tools with a new tool, which allows its users to automatically detect text in memes and other images in blogs, forums, social media apps, children's sites, in-game chats, and more.

Tool

Startup Professionals Musings

DECEMBER 6, 2012

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

Social Media

Both Sides of the Table

JULY 15, 2011

These were good packages in the pre social media world at helping figure out who was driving your traffic. to track all of my social media sharing behavior. does is it allows publishers to be able to track each individual share behavior to a level of granularity that almost no other campaign tracking tool allows.

Social Media

Startup Professionals Musings

APRIL 13, 2019

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media

Both Sides of the Table

JULY 19, 2011

Not just the fact that you Tweet publicly versus privately, but also that they’re open in letting their Tweet stream flow into other products & services. The topic of social media came up and one dial-in caller lamented the fact that all Silicon Valley was producing was silly social media companies.

Social Media

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media

socalTECH

AUGUST 6, 2012

Atomkeep , an online service to help users synchronize their social media profiles across a number of social networking sites, has been acquired by Jobscience , a developer of social relationship management software tools. Financial terms of the buy were not disclosed. READ MORE>>.

Social Network

Both Sides of the Table

AUGUST 11, 2021

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no Trust is led by CEO and co-founder James Borow , who led Snap’s global programmatic ads platform and grew the self-service ads revenue from 0 to $1B+ over three years.

Product

socalTECH

MARCH 8, 2013

Los Angeles-based movie ticketing site Fandango is debuting a new tool to predict interest in upcoming weekend movies, which it calls "Fanticipation". According to the company, the new tool measures moviegoer excitement and helps to predict the films that fans will be most interested at the weekend box office.

Fandango