socalTECH

JUNE 26, 2012

Aliso Viejo-based CitizenHawk , the venture backed developer of online brand protection services, said today that it has launched a social media monitoring tool. Cost of the new tool was not announced. CitizenHawk is led by David Duckwitz. READ MORE>>.

Social Media

Both Sides of the Table

MAY 28, 2016

I’ve been online for nearly 30 years (yes, there was CompuServe and Prodigy before the www), blogging for 10 and using social media tools since the earliest days. Social Media. I love to watch networks evolve, see how crowds gather and communicate and curate and share. Half Lives. And Snapchat Stories.

Social Media

socalTECH

OCTOBER 5, 2011

Sharpening its focus on the electronic discovery market, Pasadena-based X1 , the enterprise search tools provider backed by Idealab, has split out a new company called X1 Discovery , headed by John Patzakis, the former President of eDiscovery at X1.

Social Media

socalTECH

MAY 20, 2014

Venice, California-basd Epoxy --which was built by former executive from Team Downey--has launched a brand new set of tools aimed at helping online video creators use social media, and also disclosed a funding round. The two said they realized at Team Downey--the production firm of Robert Downey Jr. READ MORE>>.

Downey

Berkonomics

JANUARY 7, 2016

There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business – and do so with some level of expertise. There are tools to inform you when your company name or personal name is mentioned. Those links will improve your search results as well.

Social Media

Berkonomics

APRIL 28, 2022

There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business – and do so with some level of expertise. Start with a simple tool. There are tools to inform you when your company name or personal name is mentioned. Be where they are.

Social Media

socalTECH

AUGUST 27, 2015

Santa Monica-based GumGum , the developer of digital advertising and marketing tools which tie advertising into online photographs and visual content, has rolled out a new social media analysis tool. Pricing on the new tool was not announced. GumGum is led by Ophir Tanz. READ MORE>>.

Social Media

socalTECH

JULY 11, 2017

Pasadena-based Spokeo , which offers up an online "people search" tool, said it has launched a new product specifically aimed at the law enforcement market. According to Spokeo, the new tool will help officials better track down, monitor and contact individuals.

Social Media

socalTECH

FEBRUARY 15, 2018

Which NBA team is winning, on social media? Los Angeles-based GumGum , the image recognition, computer vision, and advertising technology developer, has rolled out a new service called GumGum Sports Scoreboard , a new tool which helps benchmark and analyze media value generated from NBA team-owned social media accounts.

Social Media

Startup Professionals Musings

JANUARY 15, 2022

If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media

socalTECH

MAY 14, 2019

said today that it has launched a new tool, Social ROI Reporter, which it says helps brands and agencies with measuring the dollar value of their social media and influencer marketing campaigns. The startup did not announce the pricing behind the tool. Pasadena-based startup Soulmates.AI READ MORE>>.

Social Media

SoCal Tech Calendar

MARCH 21, 2017

Tuesday, March 21, 2017 -- Social Media Mastermind Meetup. Social Media Mastermind Meetup Group If you haven’t attended one of our group sessions prepare to have your mind blown. We meet up once a week to discuss social media techniques that help your business grow quickly by using. See [link] (more)

Social Media

Startup Professionals Musings

DECEMBER 12, 2021

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. With social media, it is also important to identify how many people see your message as remarkable.

Social Media

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. The tools and measurements are the same for both.

Social Media

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Top social networks are Facebook (1.2 billion users).

Social Media

Berkonomics

JANUARY 14, 2016

You may not know that you have access to many “free” sources of social media contacts to help you in your marketing effort. This is more than fair in exchange for the free content underneath, and a tool for you to consider if you offer any valuable content to your readers, even if specific to your industry or company.

Social Media

socalTECH

JUNE 8, 2012

Did you ever wish you had a more visual, easy to use way to identify which of your social media posts on Facebook are getting the most interest from your friends and others? A new service, Likeabilitee , is looking to do just that, by plotting your social media activity against an easy to use, visual interface.

Help

Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

Social Media

Tech.Co

SEPTEMBER 28, 2017

We think a good place to start with this topic is on the subject of social media. Social media is popular. Using video for social media marketing is a powerful tool for building your brand and reaching your clients. Social media platforms know you better than you know yourself.

Social Media

Startup Professionals Musings

MARCH 9, 2019

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. With social media, it is also important to identify how many people see your message as remarkable.

Social Media

Startup Professionals Musings

JUNE 28, 2023

Charlene Li, in her classic book “ Open Leadership ,” shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while still maintaining control. New publishing tools, like blogs, collaboration platforms, and even Twitter provide updates that are easily available.

Social Media

socalTECH

JUNE 8, 2012

Did you ever wish you had a more visual, easy to use way to identify which of your social media posts on Facebook are getting the most interest from your friends and others? A new service, Likeabilitee , is looking to do just that, by plotting your social media activity against an easy to use, visual interface.

Help

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Today awe.sm The other major pilot customer was. I have been using the basic awe.sm

Marketing

socalTECH

MAY 1, 2014

Los Angeles-based venture investor Upfront Ventures has scored a win at social media analytics and measurement startup Awe.sm San Francisco-based Unified , a provider of cloud marketing technology, said it has acquired Awe.sm, and will integrate Awe.sm''s social media measurement tools into its products.

Social Media

socalTECH

APRIL 9, 2013

Fan Appz develops software geared at helping brands turn their fans into customers; the firm''s tools include viral sweepstakes and social games tools. fanappz appz social media marketing software service shift brands' Fan Appz said that SHIFT''s customers include American Express, Marriott, Verizon and Toyota.

Social Media

socalTECH

OCTOBER 15, 2019

Irvine-based content moderation software developer WebPurify says it has enhanced its tools with a new tool, which allows its users to automatically detect text in memes and other images in blogs, forums, social media apps, children's sites, in-game chats, and more.

Tool

socalTECH

MAY 6, 2014

HashItIt.com''s website creates Pinterest-like results pages which pull content from across all or just one of those social services. hashitit hashtag search engine tool searching social media twitter instagram facebook pinterest' READ MORE>>. READ MORE>>.

Social Media

socalTECH

JULY 16, 2012

With the proliferation of social media, how do you--as a brand--manage all of those various websites, content, and media? Los Angeles-based Fliptu (www.fliptu.com), headed by Jeremy Gocke , thinks it has this figured out, by providing a central place to access a brand's content, across social networks.

Social Media

Startup Professionals Musings

APRIL 13, 2019

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media

Xconomy

DECEMBER 19, 2017

Ransomware: Social media will be the number one vehicle for ransomware distribution in 2018. Currently, there are nearly 1 million social media accounts compromised every day, and that number will continue to rise, thanks to the plethora of easily identifiable targets.

Social Media

socalTECH

JUNE 29, 2010

Financial details of the partnership between Banks and Demand Media were not disclosed. Demand Media said the new property will be "inherently social, highly interactive" and leverage its content creation platform, social media tools and application development tools. READ MORE>>.

Demand

Both Sides of the Table

JULY 19, 2011

The topic of social media came up and one dial-in caller lamented the fact that all Silicon Valley was producing was silly social media companies. But as I pointed out on the show, look deeper at the impact of social media as a tool to organize crowds, hold public debates and spread information in a decentralized way.

Social Media

Both Sides of the Table

JULY 15, 2011

These were good packages in the pre social media world at helping figure out who was driving your traffic. to track all of my social media sharing behavior. does is it allows publishers to be able to track each individual share behavior to a level of granularity that almost no other campaign tracking tool allows.

Social Media

socalTECH

AUGUST 31, 2012

According to Etronica, the new service automatically scans Twitter accounts, and is designed to help social media managers better manage their Twitter followers. The tool then lets users follow, unfollow, or block users based on those results.

Pacific Palisades

socalTECH

JULY 21, 2011

Rob Reed: I was doing social media strategy consulting from 2007 until 2009, what I would really characterize as Social Media 1.0. Now, what we've entered is actually Social Media 2.0, Now, what we've entered is actually Social Media 2.0, That was in addition to the social media work I'd done.

Social Media

socalTECH

MARCH 28, 2018

San Diego-based Reachify , a new startup in the medical software space, said this morning that it has launched a new tool for medical practices, to help physician communications with patients. Reachify's CEO is Greg Spillane; the company's founders are Richard Balikian, MD and Erik Stark, MD, two practicing physicians.

Tool

socalTECH

APRIL 6, 2011

Santa Monica-based Demand Media has extended its Pluck social media platform to mobile devices, the company said today.

Demand