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Brand Affinity Technologies Raises $4.5M

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Irvine-based Brand Affinity Technologies , the online advertising and celebrity sports endorsements startup headed by Ryan and Chad Steelberg, has raised $4.5M The Steelbergs are best known for selling dMarc Broadcasting to Google back in 2006, in a deal at the time worth over a billion dollars. as part of an ongoing, $7.0M

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Steelbergs' Brand Affinity Technologies Buys Beeyla

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Irvine-based Brand Affinity Technologies , founded by former dMarc founders Ryan and Chad Steelberg , said Monday that it has acquired La Jolla-based Beeyla , a developer of virtual sports collectibles. Brand Affinity Technologies said the buy will extend its portfolio of endorsement offerings. billion in contingent payments.

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Google Shuts Radio Advertising Efforts

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Search engine giant Google said Thursday that it is exiting from the radio advertising business, putting an end into the firm's attempt to leverage its online advertising success into other media. Google entered the radio advertising market with the buy of Newport Beach-based dMarc Broadcasting in January of 2006.

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Panache Acquired By 24/7 Real Media

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Los Angeles-based Panache , a provider of online advertising software and services, has been acquired by 24/7 Real Media , 24/7 Real Media said this morning. 24/7, which is part of WPP, said it will incorporate Panache's digital video ad technology and formats into its Open AdStream platform. The firm was founded in 2006.

Media 140
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NantWorks Buys Alcatel-Lucent's Digital Multimedia Solutions Business

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Alcatel-Lucent said its DMS unit develops technology for the areas of advance television, new media, digital advertising, retailing services, and health. Alcatel-Lucent''s Digital Multimedia Solutions business came out of the 2006 acquisition of an Israeli startup called Mobilitec, which was estimated to be worth $75M at the time.

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GoodSearch Gets Patent

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Los Angeles-based GoodSearch.com , the online search engine which shares its advertising revenues with charities, said Tuesday that it has received a patent on its technology. The patent was granted on August 3rd, and was first file in August of 2006. According to the firm, it has received patent number 7,769,738 from the U.S.

Patents 167
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Google Goggles In Marketing Experiment

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The new feature is a full circle from the technology behind Google Googles, which Google acquired by Santa Monica-based Neven Vision back in 2006. Tags: marketing brands advertising recognition vision neven goggles google.

Google 124