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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). End of story. Or Likes – LIKES! Today awe.sm No brainer.

Marketing 307
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Insights and Opinions: Social media: You at the Helm of Your Own New Starship

socalTECH

For today's Insights and Opinions article, we have a piece from Tracy Olmstead Williams, of Olmstead Williams Communications, talking about the bold new world of social media: Social Media, like Global Warming, has now left doubters behind. They are Starbucks, Dell, eBay, Google and Microsoft. 06 percent.

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Google Maps Mobile

SoCal CTO

skip to main | skip to sidebar SoCal CTO Wednesday, February 28, 2007 Google Maps Mobile I recently downloaded Google Maps Mobile for my Treo. Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. Its works great.

Google 150
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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). I’m sure you’ve heard the meme that “email is dead” – if fact if you Google it you’ll find a long list of articles that will mislead you. Google knows it. THE FULL STORY.

Email 339
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Interview with Rob Reed, MomentFeed

socalTECH

With the rise of location-based check-ins from Foursquare, Gowalla, Facebook, Twitter, and others, there's suddenly lots more data that marketers want to parse through to make sense of how consumers are interacting with their brands. First off, where does MomentFeed fit into the location based marketing market?

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Top 120 Startup Posts for 2010

SoCal CTO

500 Hats , February 1, 2010 When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication? Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. - First Principles.

Startup 378
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Los Angeles Tech Launched - Hot List

SoCal CTO

So here's the Hot List for 1/1/2009 - 1/15/2009 Top 5 Posts The 7 Ways to Get Traffic on the Web Why You Need To Lead A Tribe - Seth Godin LA Gets Dugg, Hammered, Screwed How To Get The World Excited About Your Business –The James Siminoff Interview Viral analytics and metrics - go viral young startup Top 20 Keywords SEO Metrics Marketing Social Media (..)