2011 Advertising Invest SoCalTech 
socalTECH
JANUARY 17, 2013
Pasadena-based advertising technology firm OpenX has raised $22.5M The new round was led by Samsung Venture Investment Corporation, and also included Accel Partners, Index Ventures, SAP Ventures, Mitsui & Co. Global Investment, Inc., more in a round of funding, the company announced today, via a Series E funding round.
socalTECH
FEBRUARY 1, 2021
Irvine-based a href="[link] Technology, a developer of advertising software, says it has launched an IPO, intending to sell 7,500,000 shares of its Class A common stock in an offering on the Nasdaq Global Market as DSP. The IPO will raise as much as $181M for Viant. The company has given an estimated offering range of between $19.00
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socalTECH
JANUARY 22, 2010
Beverly Hills-based Hydra Media , the cost-per-action (CPA) advertising network, has new funding in hand and legal issues behind it, and is now looking upmarket, the firm told socalTECH in an interview Thursday. How does the firm hope to attract more large brand advertisers? Tags: hydra media advertising network.
socalTECH
JANUARY 18, 2013
Ventura- and New York-based online advertising firm The Trade Desk announced Thursday that it has named Rob Perdue as its new Chief Operating Officer. Perdue was most recently COO at EyeWonder, a rich media and video ad serving firm, and also has been an investment banker with Jordan, Edmiston Group.
socalTECH
APRIL 23, 2013
MarketShare develops technology used to help with understanding the payoff of investments across a company''s marketing and sales effort, including TV, print, display, search, video, social media, website, PR, and other efforts. Elevation Partners invested in MarketShare in 2011. READ MORE>>.
socalTECH
JUNE 22, 2012
Irvine-based Fisker Automotive is hoping to spur more interest in its electric vehicles, via a big advertising push in the Wall Street Journal, the automaker announced Friday. Fisker said it will be running its ads over the "next several months" in its first, major advertising campaign in national US media. READ MORE>>.
socalTECH
MAY 28, 2015
Santa Monica-based GumGum , the online image-based advertising startup led by Ophir Tanz, has raised a big, $26.0M GumGum offers up an in-image, advertising platform which allows advertisers to place ads within photos, in a contextually relevant way. The company last raised funding in 2011, when it raised $7M in a Series B.
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