socalTECH

APRIL 25, 2013

GumGum , the in-image advertising technology developer led by Ophir Tanz, has promoted Phil Schraeder, the firm''s VP of Finance, to Chief Operating Officer, to head up the firm''s internal operations, business development, and finance. images photo advertising online reald executive gumgum' READ MORE>>.

GRP Partners 217

GRP Partners Advertising Startup Sites 217

SoCal Tech Calendar

FEBRUARY 18, 2011

Thursday, February 24, 2011 -- DIGIDAY: MOBILE APPS: The event will bring together the leading executives from top mobile agencies, blue-chip brands, mobile app developers, mobile advertising networks, and content owners to discuss the explosive Mobile "app-vertising" market. 100 discount for socalTECH readers use code SCTECH.

Mobile 100

Mobile SoCalTech Advertising Content 100

socalTECH

JANUARY 22, 2010

Beverly Hills-based Hydra Media , the cost-per-action (CPA) advertising network, has new funding in hand and legal issues behind it, and is now looking upmarket, the firm told socalTECH in an interview Thursday. How does the firm hope to attract more large brand advertisers? Tags: hydra media advertising network.

Beverly Hills 165

Beverly Hills Funding Advertising SoCalTech 165

socalTECH

MAY 22, 2014

The online advertising technology provider said the funding came from prior backers Jafco Ventures, Pinnacle Ventures, Norwest Venture Partners and Redpoint Ventures. truex media socialcibe svnetwork venture capital online advertising technology' The company has now raised over $50.85M in funding since 2008. READ MORE>>.

Media 147

Media Redpoint Advertising Venture Capital 147

socalTECH

APRIL 2, 2014

Los Angeles-based online advertising technology provider Rubicon Project priced its IPO last night, saying that it is selling 6,770,995 shares of its common stock at $15.00 The IPO is the first, technology IPO out of Los Angeles since 2011. rubicon project advertising merger exchange exit technology rubi' READ MORE>>.

Pricing 157

Pricing Clearstone Advertising Los Angeles 157

socalTECH

NOVEMBER 26, 2012

ReachLocal provides help to local and small businesses to advertise their companies online. The firm said it targeted Brazil as its first country in South America, due to the rapid growth rate in that country; the firm said online advertising spend in Brazil was $804M in 2011.

ReachLocal 183

ReachLocal Woodland Hills Cloud Computing Advertising 183

socalTECH

JANUARY 18, 2013

Ventura- and New York-based online advertising firm The Trade Desk announced Thursday that it has named Rob Perdue as its new Chief Operating Officer. Perdue apparently helped to broker the acquisition of EyeWonder by MediaMind in 2011. Perdue apparently helped to broker the acquisition of EyeWonder by MediaMind in 2011.

Ventura 185

Ventura Advertising Media Acquisition 185

socalTECH

MAY 28, 2015

Santa Monica-based GumGum , the online image-based advertising startup led by Ophir Tanz, has raised a big, $26.0M GumGum offers up an in-image, advertising platform which allows advertisers to place ads within photos, in a contextually relevant way. The company last raised funding in 2011, when it raised $7M in a Series B.

Funding 100

Funding Santa Monica Advertising Platform 100

socalTECH

MARCH 20, 2014

Los Angeles-based online advertising technology developer Rubicon Project set the pricing range for its initial public offering Thursday, saying that it hopes to offer 6,770,995 shares of its common stock at between $15.00 rubicon project advertising merger exchange exit technology rubi' and $17.00 Mayfield, as well as others.

Clearstone 164

Clearstone Southern California Advertising San Diego 164

socalTECH

OCTOBER 22, 2012

Irvine-based Local Corporation , which provides online local advertising for small businesses, said Friday that it has sold off its Rovion unit to Gannett Co., Rovion was a provider of mobile advertising, and had been acquired by Local Corporation in April of 2011 for $2.3M. The deal was worth $3.9M Local Corp. READ MORE>>.

Advertising 147

Advertising Mobile Acquisition 147

socalTECH

FEBRUARY 11, 2016

Time said the buy will help it participate in the performance advertising segment. Viant, which is led by Tim Vanderhook, was founded in 1999 as Specific Media, and acquired Myspace back in 2011. Financial details of the asset deal were not announced. READ MORE>>.

Media 100

Media Advertising Help Company 100

socalTECH

MAY 1, 2013

Los Angeles-based online advertising firm SocialVibe has a new CEO this mornig: co-founder Joe Marchese. Marchese had been President of the company from 2006 until 2011, when he departed to become Senior Vice President of Marketing and Digital for Fuse Networks. socialvibe executive online advertising' READ MORE>>.

High Tech 147

High Tech Advertising Los Angeles Networking 147

socalTECH

FEBRUARY 13, 2012

Los Angeles-based OpenX , the developer of online advertising serving software, reported today that it has achieved its first full quarter of profitability, and is has exceeded an annual run rate of $100M. OpenX develops online ad serving software, which is used by web publishers to display web advertising. READ MORE>>.

OpenX 174

OpenX Advertising Web Los Angeles 174

socalTECH

SEPTEMBER 6, 2012

Online advertising provider Real Media Group , which is part of 24/7 Media, said today that it has launched three new video formats. 24/7 Media acquired Los Angeles-based Panache in December of 2011. READ MORE>>.

Media 154

Media Slides Social Media Advertising 154

socalTECH

JANUARY 12, 2012

Los Angeles-based Hulu CEO Jason Kilar said Thursday afternoon that the company brought in approximately $420M in revenues in 2011, up 60 percent from 2010, and now has more than 1.5 Kilar disclosed the numbers in a blog post summarizing the firm's 2011. million paying subscribers to Hulu Plus. READ MORE>>.

Hulu 171

Hulu Advertising Content Blogging 171

socalTECH

OCTOBER 16, 2012

The acquisition Tuesday of ThinkNear , the mobile advertising firm headed by Eli Portnoy, looks to be among the first accelerator-incubated companies in Southern California. for ThinkNear Tuesday morning, and make the company part of its mobile, local advertising group. TeleNav said it would pay $22.5M

Southern California 159

Southern California SoCal Incubator Advertising 159

socalTECH

MAY 9, 2012

Adconion Media Group , the online advertising network which has major operations in Los Angeles, said this morning that it has rebranded Joost Media into a its smartclip video advertising division. Smartclip, which Adconion acquired in November of last year, is a European digital video advertising provider. READ MORE>>.

Santa Monica 145

Santa Monica Advertising Los Angeles Media 145

socalTECH

AUGUST 2, 2011

Westlake Village-based online advertising firm ValueClick said Tuesday afternoon that it is acquiring Dotomi , a provider of real-time, dynamic display advertising technology, in a deal worth $295M. ValueClick said that Dotomi had expects to generate over $80 million in revenue in 2011. READ MORE>>.

Westlake Village 164

Westlake Village Advertising Acquisition Help 164

socalTECH

OCTOBER 12, 2011

The firm said the move was made to serve clients and agencies in the two markets, with Minneapolis representing a $1 billion online advertising and $300M mobile marketing opportunity by the end of 2011. Phoenix is expected to reach $800M in online advertising spend this year, according to figures cited by ValueClick.

Westlake Village 164

Westlake Village Media Advertising Mobile 164

socalTECH

AUGUST 29, 2012

Continuing its international expansion, Woodland Hills-based ReachLocal , which helps local businesses market themselves online through paid search marketing and other advertising, said it has opened up new offices in Canada and Germany. ReachLocal has been active in Canada since 2008, and in Germany since 2011. READ MORE>>.

ReachLocal 159

ReachLocal Woodland Hills Paid Search Advertising 159

socalTECH

FEBRUARY 20, 2013

The firm says it now has more than 28 million registered users, and saw a 38 percent increase in advertising and sponsorship revenue from 2011 to 2012. Mission Viejo-based Lifescript , which operates an online women's health site, claimed that it saw strong growth in 2012. Actual financial details were not released by the company.

Advertising 153

Advertising Sites Company Companies 153

socalTECH

JUNE 22, 2012

Irvine-based Fisker Automotive is hoping to spur more interest in its electric vehicles, via a big advertising push in the Wall Street Journal, the automaker announced Friday. Fisker said it will be running its ads over the "next several months" in its first, major advertising campaign in national US media. READ MORE>>.

Journal 140

Journal Advertising Media Invest 140

socalTECH

MARCH 24, 2014

ReachLocal says it has been working with SureFire since 2011, when SureFire launched ReachLocal''s online marketing product to the local market. reachlocal zealand merger acquisition overseas international expansion online advertising small medium' Financial terms of the acquisition deal were not announced. READ MORE>>.

ReachLocal 147

ReachLocal Woodland Hills Company Companies 147

socalTECH

APRIL 25, 2011

Westlake Village-based online advertising firm ValueClick announced this morning that it has acquired Greystripe , an operator of a brand-focused mobile advertising network. The company expects Greystripe to add $24 to $26M in revenues for the remainder of 2011. The deal was worth $70M in cash. in the deal. READ MORE>>.

Westlake Village 170

Westlake Village Steamboat Ventures Advertising Incubator 170

socalTECH

DECEMBER 17, 2012

Hulu , the online video streaming site headed by Jason Kilar, detailed its 2012 numbers today, saying that it will close the year with approximately $695M in revenues, a growth of over 65% since 2011. Hulu said its subscriber count more than doubled during the year. Hulu said its subscriber count more than doubled during the year.

Hulu 193

Hulu Blogging Advertising Sites 193

socalTECH

APRIL 23, 2013

Elevation Partners invested in MarketShare in 2011. software analytics advertising sales marketing partners elevation capital venture marketshare' The firm said it was advised by LUMA Partners in the deal. READ MORE>>.

Social Media 164

Social Media Sales Advertising Los Angeles 164

socalTECH

JANUARY 20, 2011

Adconion Media Group , the Internet advertising firm which has been ramping up its operations in Santa Monica, said today that it is spinning out its video product, Joost Video Network , into a new, standalone business, also based in Santa Monica. The firm said it expects triple digit growth in 2011. READ MORE>>.

Santa Monica 171

Santa Monica Advertising Content Sites 171

socalTECH

FEBRUARY 23, 2012

Local.com acquired the Rovion ad serving business in February of 2011, part of a diversification move by the firm into a variety of new advertising areas. The firm said the new ad unit is aimed at allowing users to create and display polls, and is ideal for the 2012 election ad campaign season. READ MORE>>.

Advertising 150

Advertising Media Product 150

socalTECH

JANUARY 20, 2011

Adconian Media Group , the Internet advertising firm which has been ramping up its operations in Santa Monica, said today that it is spinning out its video product, Joost Video Network , into a new, standalone business, also based in Santa Monica. The firm said it expects triple digit growth in 2011. READ MORE>>.

Santa Monica 150

Santa Monica Advertising Content Media 150

socalTECH

DECEMBER 29, 2010

Adconian , which operates an Internet advertising network, has moved into new 40,000 square foot offices in Santa Monica, the firm said this week. The firm said it expects "aggressive company growth" in 2011, and has over 100 job openings.

Santa Monica 171

Santa Monica Southern California Advertising Networking 171

socalTECH

JULY 6, 2011

The firm reported 875,000 paid Hulu Plus subscribers as of June 2011, up from less than 250,000 six months ago, in December of 2010. per month, with the remainder of the payout to content providers coming from advertising revenue. per month, with the remainder of the payout to content providers coming from advertising revenue.

Hulu 150

Hulu Content Advertising Los Angeles 150

socalTECH

FEBRUARY 13, 2013

Convertro , the online advertising analytics firm headed by serial entrepreneur Jeff Zwelling, said today that it has launched a new product to help marketers with that problem. So, how do marketers figure out if you're the same person to better target their ads? READ MORE>>.

Southern California 159

Southern California Advertising Examples Web 159

socalTECH

FEBRUARY 5, 2013

The group says that so far, from 2009 to 2011, it accepted 23 companies, of which 19 received funding worth a total of $80M; the accelerator said that the nine companies acquired exceeds $60M in proceeds. LaunchpadLA started initially as a mentoring group, but expanded into accelerating and investing in companies in the last few years.

Class 168

Class Startup Web Design Mentor 168

socalTECH

JULY 11, 2011

Irvine-based Local.com , the online publisher of local business guides and advertising sites, has acquired San Juan Capistrano-based Screamin' Daily Deals , the local daily deals site. during the first half of 2011, and revenues of $2.4M The deal was worth $12.5M Local.com said that Screamin' Daily Deals had revenues of $4.4M

Guide 100

Guide Advertising Sites Marketing 100

socalTECH

MAY 14, 2013

We realized afer 2011 that we were spreading ourselves thin by trying to make five to ten websites great. Evan Britton: We had worked our tails off in 2011, but at the end of the year, all of our sites were flat. Our company had actually acquired a few different websites about two and a half years back. It was discouraging.

Google 236

Google Sites Startup Web 236

socalTECH

MARCH 28, 2014

Los Angeles-based mobile advertising company Airpush has quietly grown to around $100M in annual revenues, according to a recent ranking from Forbes--a big surprise, as the company was completely bootstrapped by founder Asher Delug , who eschewed the usual use of venture capital and private equity to build a company to those revenue levels.

Startup 196

Startup Mobile Advertising Organization 196

socalTECH

DECEMBER 28, 2010

What are the technologies, companies, or things you think the community ought to pay the most attention to in 2011? The second thing, is to look at companies who are creating value on mobile and the web that is not advertising based. One is to watch the companies who have the ability to leverage the power of social.

Southern California 178

Southern California High Tech Miramar News 178