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MarketShare Finds $38M More

socalTECH

Los Angeles-based MarketShare , the developer of predictive analytics software for the marketing industry, has raised a big, $38M funding round, the firm said Monday. Elevation Partners invested in MarketShare in 2011. software analytics advertising sales marketing partners elevation capital venture marketshare'

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Convertro Tracks Users Across Devices, Solves Cross-Device Ad Issues

socalTECH

Convertro , the online advertising analytics firm headed by serial entrepreneur Jeff Zwelling, said today that it has launched a new product to help marketers with that problem. Convertro's software then helps apply that information to retarget ads and present ads to users. READ MORE>>.

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Creating Raving Fans

SoCal Tech Calendar

Friday, March 18, 2011 -- Customer Loyalty: Creating "Raving Fans" San Diego Software Industry Council. If your customers are not already part of your sales force, this workshop will teach you how to turn your customers into a group of motivated, passionate ambassadors for you and your company. See [link] (more)

San Diego 113
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Interview with Wes Nichols, MarketShare

socalTECH

For our Friday interview, we thought we'd catch up with Los Angeles-based MarketShare , the Elevation Partners-backed software provider, to hear where the firm is nowadays. Advertisers are known for their creative focus, not focus on analytics. We spoke with Wes Nichols , the firm's co-founder and CEO. Did the TV stimulate search?

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What Should You Do with Your Crappy Little Services Business?

Both Sides of the Table

A great recent example of this was a successful group of entrepreneurs who had created a company that will do $10-12 million in revenue at their system integration business (read: services business) in 2011 after having done $5 million or so in 2010 and $2-3 million in 2009. “How much is that software really worth?

Services 332
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Ten Of The Top Tech Companies For Employees In LA

socalTECH

OpenX is profitable, and its ad serving software dominant among online publishers. positions on its site, ranging from software, sales, marketing, to finance. Los Angeles has a strong online advertising industry, and Rubicon Project is one of the companies we heard has been doing well and. Deploying software in the cloud?

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Should Startups Focus on Profitability or Not?

Both Sides of the Table

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. “COGS” represents the amount that each sale costs you.

Startup 418