2012 Customer Software Review 
Both Sides of the Table
JUNE 17, 2013
In my first enterprise software company we developed a methodology for sales that we called PUCCKA. Customers sometimes buy things spontaneously without thinking through what their actual need is. Customers sometimes buy things spontaneously without thinking through what their actual need is. Click here.
TechCrunch LA
APRIL 12, 2018
Founded by Ara Mahdessian and Vahe Kuzoyan in 2012, ServiceTitan is very much an up-and-coming billion-dollar business that’s a family (minded) affair. Battery isn’t the only marquee investor to find value in ServiceTitan’s business developing software managing day labor.
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Both Sides of the Table
MAY 23, 2012
Looking ahead at the next decade I am excited by what I believe will be viewed as one of the best and most rational investment periods for venture capital due to seven discrete factors: 1. If you want to understand the details of why this is, I covered it in detail in this post, Understanding Changes in the Software Industry.
Both Sides of the Table
NOVEMBER 14, 2017
There is nothing more pure than building a product, putting it out in the world and seeing paying customers using your product and in some cases loving it. He came to work in our offices at Upfront Ventures as an EIR and immediately began building software to improve how storage was picked up, photographed, scanned and routed to a warehouse.
socalTECH
MARCH 12, 2013
The company--which is in the business of operating a content delivery network (CDN) to accelerate the delivery of web graphics, multimedia, applications, and more to end users-- recently disclosed it more than doubled its revenues in 2012, and has grown to over 230 employees--all due to a huge amount of demand for CDN services by its customers.
socalTECH
MAY 21, 2013
We''ve got a grid of 500 nodes, handling a billion and a half clicks and call impressions, which we drive for our customers. Yelp and Agie''s List has been fantastic in the reviews path. But, going down that review path was not where we wanted to take it, or at least, not where we wanted to start. READ MORE>>.
socalTECH
MAY 21, 2013
We''ve got a grid of 500 nodes, handling a billion and a half clicks and call impressions, which we drive for our customers. Yelp and Agie''s List has been fantastic in the reviews path. But, going down that review path was not where we wanted to take it, or at least, not where we wanted to start. READ MORE>>.
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