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Tapiture Shows Growth Numbers, Engagement Metrics

socalTECH

unique visitors in Q4 of 2012. The firm, which is led by John Ellis, said that it has just passed one million "taps" of content on its site. The site says it had 8.6 million visits and 78 million page views, from 4.1M The site features photos, images, and videos of everything from stylish products to (not unsurprisingly) beautiful women.

Metrics 178
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SocialVibe Aims Product At Politics

socalTECH

Los Angeles-based SocialVibe , the online advertising firm run by Jay Samit, said today that it has launched a new, political advertising solution ahead of the 2012 elections.

Product 157
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New markets emerge for carbon accounting businesses as cities like LA push proposals

TechCrunch LA

As the City of Angels looks to improve its ability to provide accountability and metrics on its contribution to climate change, it could do worse than look at the standard that’s been set by New York City. That 2012 storm inflicted nearly $70 billion in damage and killed 233 people across eight countries from the Caribbean to Canada.

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Happy Customers Make Gender Bias (Nearly) Irrelevant

InfoChachkie

A 2012 Dow Jones'' report entitled Women At The Wheel encompassed 15-years of data on venture-backed startups. In a similar vein, a 2012 study by the Kauffman Foundation noted that women account for only 10% of all the founders of high-tech startups. During the period studied, only "1.3%

Customer 185
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Interview with Scott Cannon, CEO of BigRentz

socalTECH

Scott Cannon: We started in 2012, when it was basically a couple of people on a telephone and the yellow pages. You have to make sure your cost of acquisition, retention rates, and conversion metrics are all in place. Scott Cannon: I had to go back, and really get operating metrics in place to know how to look at the business.

Startup 174
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Squabbler Launches New Features To Power Video Engagement

Tech Zulu Event

Founded during 2012 in Los Angeles (and Amplify alum), Squabbler believes the web can serve as the perfect platform for staging and settling debate. Watch video metrics, track performance. Stage and settle debate.

Metrics 79
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Timing and why we’re all VCs

TechCrunch LA

Startups either get three dozen term sheets or none at all, since every firm is walking around with the same frameworks and metrics in their head. Some more on metrics design and quantification. There is a huge amount of money sloshing around, and very few deals that are in that sweet spot between obvious and highly risky.