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The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Unilever buys Dollar Shave Club for reported $1B value. Neddenriep, served as the chief technology officer for Science — a role he’s continuing at Postie. Postie has raised $3.5

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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, VP Consumer at Sense, a Boston-based startup building a home energy monitor.

Commerce 211
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Investors Love A Credible Entrepreneur Market Sizing

Startup Professionals Musings

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market-research data. Peruse company reports from your business domain. Conduct your own customized market research.

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Remember The Phone Company? It’s Back And It’s Called Facebook

InfoChachkie

Attention Marketers - The Medium Has Changed, So Should The Message. As Facebook''s mobile ad revenue attests, marketers are stepping up their "phone based" spending. Unfortunately, many of these professionals are doing so with a desktop mindset more akin to 2004 than 2014. But Why Now?

Company 200
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Businesses Need Your Input, But Can’t Read Your Mind

Startup Professionals Musings

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. Thus it’s both a challenge and a business opportunity for every entrepreneur to expand into new markets and grow their business.

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Startups Need Your Data, But Consumers Are Still Wary

Startup Professionals Musings

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. Thus it’s both a challenge and a business opportunity for every entrepreneur to expand into new markets and grow their business.

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The makers of the virtual influencer, Lil Miquela, snag real money from Silicon Valley

TechCrunch LA

That at least gets sponsors and advertisers out of the potentially messy situations that can come from working with spokespeople whose actions can’t be controlled by software — or an ingenious marketing team. However, lying to reporters may not be the best way to continue trying to achieve it.