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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, VP Consumer at Sense, a Boston-based startup building a home energy monitor.

Commerce 211
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socalTECH Jobs: Job Highlights for August 7th, 2014

socalTECH

THIS ROLE REQUIRES DEEP EXPERIENCE, KNOWLEDGE AND RELATIONSHIPS IN THE IT SERVICES, TELECOM, CLOUD AND HOSTING MARKET. NO OTHER APPLICANTS WILL BE CONSIDERED.

SoCalTech 124
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Beepi Hits The Deadpool

socalTECH

Beepi , the online used car sales startup which expanded into Los Angeles in 2014, has shut down, according to reports. The company's $60M funding in 2014 had been focused on expansion to Los Angeles. The Silicon Valley startup had raised more than $150M in funding. READ MORE>>.

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The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Unilever buys Dollar Shave Club for reported $1B value. The company was founded by Dave Fink and Jonathan Neddenriep, two former principals at the startup studio and early stage investor, Science.

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MarketCast Acquired By Kohlberg & Company

socalTECH

Los Angeles-based MarketCast , a market research company providing research services to the global entertainment industry, has been acquired by Kohlberg & Company , according to reports. MarketCast was owned by another, private equity investor--RLJ Equity Partners--which acquired MarketCast in November of 2014.

Company 100
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Warner Bros. Settles with FTC Over Undisclosed Promotions

L.A. Business Journal

Home Entertainment has settled charges with the Federal Trade Commission after reportedly failing to adequately disclose an online marketing campaign for the late-2014 release of role-playing video game Middle-earth: Shadow of Mordor, the FTC announced Monday. Burbank-based Warner Bros.

Burbank 100
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Ixia Gets Delisting Warning

socalTECH

Calabasas-based network testing equipment maker Ixia reported late Friday that it has received another warning from the NASDAQ Stock Market, notifying the company that it does not comply with Nasdaq Listings Rules. The firm--which was expecting the warning--has been working through late filing of its quarterly report.

Calabasas 147