The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Unilever buys Dollar Shave Club for reported $1B value.

Report: Los Angeles, San Diego Among Top Startup Markets

socalTECH

Los Angeles and San Diego are among the metro areas with the highest startup activity, based on a new report from the Ewing Marion Kauffman Foundation. kauffman angeles diego startup activity report venture capital economy investmentThe foundation ranked Los Angeles as number 3, and San Diego as number 4 in terms of the highest startup activity in the United States, based on the rate of new entrepreneurs, startup density, and other factors. Miami was ranked number on in the nation.

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SPECIAL REPORT: Tech Industry Charges Up Office Market

L.A. Business Journal

office market saw a solid third quarter, with the vacancy rate narrowing to 14.8 The L.A. percent from 16.2 percent in the same period last year, according to data from Jones Lang LaSalle

Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. They offer a point-of-view about their market.

Silicon Beach Report June 10: Pluto TV Pushes into Latino Markets

L.A. Business Journal

Quibi unveils pricing details; SpaceX to launch JPL’s atomic clock; Pluto TV launches Latino programming

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ReachLocal Expands Reporting Tools

socalTECH

Woodland Hills-based online marketing services and software developer ReachLocal , which offers up its services to local businesses, said today that it has added a number of analytics and reporting tools to its platform. According to ReachLocal, it has added new third-party campaign result measurement, and multi-location alert and reporting capabilties to its ReachEdge digital marketing product. reachlocal reporting software saas marketing local business

CurtCo, Founded By Former Robb Report Owner, Launches Podcasting Venture

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Malibu-based CurtCo a new startup founded by a veteran of the magazine business, is taking on the podcasting market, and has launched what it says is a new "podcast platform". Curtis was the owner of the Robb Report magazine, which he acquired in 2001; he also has owned such media properties as Home Office Computing, Home Theater, Mobile Computing, Worth, Showboats International, Art & Antiques, and others.

Malibu 100

Silicon Beach Report June 27: Thrive Market Raises $111 Million

L.A. Business Journal

Thrive Market raises $111 million, Snapchat explores paying users, Greendot names new Chairman, and more

OpenX Sets Marketing Head

socalTECH

Los Angeles-based online advertising technology provider OpenX announced this morning that it has named Matthew Reid as its new Vice President of Marketing. Reid previously was SVP of Marketing for Gehry Technologies, and also served at Eucalyptus Systems and Expertcity (Citrix Online), where he was responsible for launching GoToMeeting. OpenX said that Reid will oversee branding, customer acquisition and product marketing.

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Report: Online Events, Webinars To Replace Live Events In 2020

socalTECH

El Segundo-based Aggregage said this morning that it has run a survey of publishers, and found that a 70 percent of marketer are expected to cancel all or some of their live events for the next 60 days, and nearly 25 percent plan to cancel some or all of their live events for the next six months. Aggregage said the survey was conducted in late March by B2B Marketing Zone, a site and newsletter for B2B marketers, and Webbiquity LLC, a digital marketing consultancy.

Cornerstone OnDemand Names Chief Marketing Officer

socalTECH

Santa Monica-base Cornerstone OnDemand said late Thursday that it has named a Heidi Spirgi as the company's new Chief Marketing and Strategy Officer, to head up the firm's marketing functions. Spirgi will report to Adam Miller, the CEO of Cornerstone Ondemand.

Ixia Finds New Chief Marketing Officer

socalTECH

Calabasas-based network testing equipment and software developer Ixia has appointed a new Chief Marketing Officer today, saying that it has named Marie Hattar to the position. Hattar was previously Chief Marketing Officer at Check Point Software, and also served at Cisco in a number of executive positions, with a total of over 20 years of experience in the security and networking industry. Hattar reports to CEO Bethany Mayer.

Iteris Gets Market Warning

socalTECH

Santa Ana-based Iteris , a developer of technology for the traffic management and transportation industry, reported late Monday that it has received a notice of noncompliance from the NYSE. According to Iteris, the NYSE indicated that the company is not in compliance with several requirements of the exchange, due to the company''s inability to file its annual 10-K report. The warning came after the company changed out its CFO and reported financial control issues last week.

Robb Report's Bill Curtis On Why Podcasting Is The Next Media Frontier

socalTECH

Curtis is the former publisher of the Robb Report, which he sold back in 2015, and has a long history of operating media companies that have published such titles as Home Office Computing, Home Theater, Mobile Computing, Worth, and many others. all the way through to passions like the Robb Report, which was operated by CurtCo for almost two decades. It's a fairly unique business model for this market, and right now we have two distinct divisions.

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Smarter Digital Marketing With Smartify's Carla Bourque

socalTECH

How can marketers make better decisions and get better results from their online marketing? We are the only, data-driven incentive platform that helps marketers optimize their audience participation across the channel. Carla Bourque: My background is in marketing analytics.

Do you really want to be the first to market?

Berkonomics

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand new product that had never before been exposed to my customer’s marketplace. Best possible press: too early to market.

Guerilla Marketing: An Empty UPS Envelope Doubled This Company’s Sales

InfoChachkie

My friends launched a marketing campaign in which they were reaching out to owners of a certain type of lease, in order to offer them more attractive terms. Humans have a compulsion to finish the unfinished, thereby strengthening a marketer’s call to action. Marketing

Here’s What’s Driving Collaborative Consumption and Where the Market May Head Next

Both Sides of the Table

Declining prices & margins in a small market is much less interesting. I believe that market conditions drive innovation as much as great entrepreneurs do. Market meet reality. Tech Market Analysis

6 Market Research Sources That Fit A Limited Budget

Startup Professionals Musings

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Peruse company reports from your business domain.

LA's Silicon Beach Leaders Worth $155 Billion, Says Marketer

socalTECH

An influencer marketing firm, based in Los Angeles, has tallied up the valuation of companies in "Silicon Beach", and say they're worth $155 billion. Influencer marketing firm MediaKix said it scoured online news searches, top lists, venture capital portfolio sites, and other sources for its report. venture startups economy mediakix marketing influencer beach silicon

MyLife.com Plans $35M Marketing Push

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Los Angeles-based MyLife , the online social networking search site run by Jeff Tinsley, reported Monday that it is planning to spend $35M on marketing this year, starting with a nationwide television campaign. mylife marketing television reunion people search service

New Report Details Technology Job Concentration In Region

socalTECH

A new report issued today, detailing technology jobs employment concentration in the United States, shines some light on where the highest concentrations of tech jobs are in the region. technology jobs employment report nationwide angeles diego santa barbara irvine

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Report: LA Should Emulate San Francisco, NYC For Startup, Tech Efforts

socalTECH

A new report, released over the weekend, says that Los Angeles should look towards New York and San Francisco and what they have done to help strengthen the community here for technology startups. Tech Agenda report, edited by David C.

Report 215

The Power Of Mouth To Mouth Marketing

InfoChachkie

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives.

Fisker Karma Panned In Consumer Reports

socalTECH

Consumer Reports said in a release that the Fisker Karma is "full of flaws", including a dash that is an "ergonomic disaster". fisker karma consumer reports review automotive auto startup luxury cleantech green

Report 176

Report: IPO Activity In Significant Slowdown

socalTECH

A new report, issued Monday, says that IPO activity has slowed significantly in Q1, with a 39 percent drop in volume and 70 percent decline in total capital raised versus Q1 of last year. The report, from Ernst & Young, said that companies are likely exploring other options or waiting for confidence to return for their IPOs. The report found 167 deals raised only $12.1 acquisition merger exit slowdown report story young ernst activity

Miku Tackles Smart Baby Monitor Market

socalTECH

The company's iOS and Android apps lets parents sleep reports, read expert health tips and scroll through an archive of photos, videos of their child; the company says the data gathered will be used to health recommendations like check-up reminders or provide alerts when vitals change, such as your baby's heart rate or room's temperature and humidity.

As Quibi reportedly seeks another $1 billion, Fiction Riot fills the programming slate for its rival service

TechCrunch LA

Even as Quibi , the short form video platform from Jeffrey Katzenberg’s WndrCo , reportedly looks to raise another $1 billion , rival service Fiction Riot continues to steadily build out its pipeline of short form serials.

ValueClick Names Chief Marketing Officer

socalTECH

Eagle as its new Chief Marketing Officer. ValueCLlck's new CMO reports to ValueClick's President and CEO, John Giuliani. valueclick chief marketing officer executive online advertisingWestlake Village-based ValueClick announced this morning that it has named Scott G. According to ValueClick, Eagle has previously served at such companies as Empowerd Careers, eHarmony, Claria Corporation, Concentric Network Corporation, MFS Communications and The Proctor & Gamble Company.

IPO Market Surpasses 2008, 2009, According to Report

socalTECH

A new report today released by PwC finds that the market for initial public offerings (IPOs) has jumped significantly in 2010, with volumes exceeding both 2008 and 2009 levels. IPO market to generate liquidity for their investors. A number of other companies have filed but have yet to reach the markets, including Peregrine Semiconductor, Demand Media, and Cornerstone OnDemand.

Report: Venture Dollars Decline In Q4, Says NVCA

socalTECH

billion invested across 1,736 companies, according to the new Pitchbook-NVCA Venture Monitor , the new report tracking venture capital investment across the U.S., as the venture market eased off its torrid funding pace. According to the report, for the whole of 2016, more than $69.1 nvca venture capital report quarterly moneytree investment financing startupVenture capital investment dollars declined in Q4, to $12.7

Report 109

Report: RadPad Acquired By LandlordStation

socalTECH

Los Angeles-based apartment rental marketplace RadPad , which was founded by Jonathan Eppers, has been acquired by LandlordStation , according to a report. radpad landlordstation home rental marketplace market merger acquisition craigslist rent apartmentRadPad had offered up a place to search for apartment rentals, which were shown on a map and also let users search by feature, price, and other details. Financial details of the acquisition were not anounced.

Report 109

5 Steps To Effective Marketing With Converged Media

Startup Professionals Musings

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted.

uSamp Reports Record Quarter

socalTECH

uSamp''s services are used in market research efforts by companies. usamp sampling survey market research growth revenues Los Angeles-based survey and sampling provider uSamp said Tuesday that it had a record quarter, saying it saw revenues grow by 42 percent, year over year. Actual financials were not released by the company. uSamp said the growth came due to growth in Europe. uSamp is venture backed by OpenView Venture Partners, Greycroft Partners, DFJ Frontier, and others.

Report 147

7 Reasons To Start A New Focus On Inbound Marketing

Startup Professionals Musings

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand.

Tealium Reports Growth

socalTECH

San Diego-based software developer Tealium , which develops software used to manage enterprise "tags", those snippets of codes used for tracking advertising, marketing, analytics, and other efforts, said today that it had 100% growth in the first quarter of 2015. tealium management growth software marketing analytics

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Investors Love A Credible Entrepreneur Market Sizing

Startup Professionals Musings

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market-research data. Peruse company reports from your business domain.

Adigami Takes On Digital Marketing Analytics

socalTECH

Newport Beach-based Adigami , which develops digital media analytics tools, said today that it has launched a new product to help users do cross-channel marketing analytics. The firm said its solution provides affordable data integration tools for digital marketers via a universal API.

Science Names Social Marketing VP

socalTECH

Los Angeles-based technology incubator and studio Science said today that it has hired on Matt Monahan as its new Vice President of Social Media Marketing. Monahan was most recently at AlphaBoost, a startup which was building Facebook advertising reporting software. Monahan also co-founded The Comotion Group (acquired by Sharethrough) and was also an advisor to Wildfire (acquired by Google). Science said that Monahan will head up social customer acquisition for its portfolio firms.

6 Ways To Find A Fundable Startup Market Opportunity

Startup Professionals Musings

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Peruse company reports from your business domain.

Mogreet Targets Small Businesses With Self-Serve, Mobile Marketing

socalTECH

Los Angeles-based mobile messaging and marketing firm Mogreet is targeting the small business market with a new, self-serve offering it is calling Mogreet Express, the company announced this morning. The new service lets users create their own database of customers, and send SMS and MMS messages and run marketing campaigns. Mogreet said the new offering is an extension of its enterprise text marketing solutions, specifically built for SMBs.

Silicon Beach Report Feb 22: Kylie Jenner’s Tweet Cuts $1.3 Billion of Snap's Market Value

L.A. Business Journal

billion off Snap's market value; investment fund Vision Esports raises $38 million; and SpaceX successfully launches, but narrowly misses catching $6 million nose cone Kylie Jenner’s tweet cuts $1.3

SpaceX 100

6 Critical Marketing Metrics To Nail Today’s Buyers

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Carlos Hidalgo demand generation entrepreneur leads marketing