socalTECH

SEPTEMBER 18, 2013

Santa Monica-based online matchmaking site eHarmony is continuing its big marketing push, saying this morning that it will be featuring a float for the 2014 Rose Parade. eHarmony--which is in the midst of a big marketing and advertising push--said that its float will feature musician Natalie Cole. READ MORE>>.

eHarmony 157

eHarmony Santa Monica Pasadena Advertising 157

socalTECH

SEPTEMBER 26, 2011

Don't tell that to Sherman Oaks-based Advertise.com , the online advertising network run by Daniel Yomtobian. Advertise.com said it recently move dinto new office space, as part of that plan for growth, across technology, sales, and marketing departments. with similar double digital growth through 2014. READ MORE>>.

Sherman Oaks 162

Sherman Oaks Technical Review Advertising Networking 162

Startup Professionals Musings

AUGUST 22, 2014

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market-research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 97

Marketing Entrepreneur Statistics Research 97

InfoChachkie

MAY 19, 2014

Attention Marketers - The Medium Has Changed, So Should The Message. As Facebook''s mobile ad revenue attests, marketers are stepping up their "phone based" spending. Unfortunately, many of these professionals are doing so with a desktop mindset more akin to 2004 than 2014. But Why Now?

Company 200

Company Companies Mobile Advertising 200

Tech.Co

SEPTEMBER 1, 2015

There’s just no getting around it: part of building any strong startup means cultivating a robust online presence that reaches directly to today’s tech savvy market. A recent post on Marketing Land shows that more than 120 different ad agencies have increased their digital advertisement outreach via videos 88.6

Company 107

Company Companies Advertising Media 107

Tech Zulu Event

DECEMBER 4, 2014

Twitter’s initial access to its analytics dashboard was just limited to advertisers, Twitter card publishers, and verified users. But last August 28, 2014 seemed like a dawning of a new era in the Twitter world as Ian Chan, Twitter’s engineer, announces that the tool is available for just about anyone who wants to utilize it.

Content 93

Content Marketing Social Media Journal 93

Startup Professionals Musings

OCTOBER 23, 2022

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. Thus it’s both a challenge and a business opportunity for every entrepreneur to expand into new markets and grow their business.

Social Media 107

Social Media Tool Google Yahoo 107

socalTECH

DECEMBER 11, 2017

They were putting online advertisements through Google Ads to solicit people to rent equipment, who could not figure it out on their own. In 2014, we raised quite a bit of money from St. The company has grown about 200 percent since 2014, in terms of revenue. Really, we're the sales and marketing arm of those companies.

Startup 174

Startup Metrics Customer Custom 174

Tech.Co

MARCH 5, 2015

She was a member of the founding team at LinkExchange, pioneering the online banner advertising network. Susan was a co-founder of remote service pioneer PlumChoice, again turning a start-up into a market leader. She later joined forces with the founding team at PayPal to help launch the influential online payments service.

Santa Barbara 70

Santa Barbara Startup Mentor Social Network 70

Startup Professionals Musings

JANUARY 26, 2020

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. Thus it’s both a challenge and a business opportunity for every entrepreneur to expand into new markets and grow their business.

Social Media 131

Social Media Startup Tool Google 131

Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising. Display advertising. Email marketing.

Startup 99

Startup Social Media SEM Advertising 99

Startup Professionals Musings

AUGUST 24, 2015

Creating a successful startup is all about marketing these days, no matter how compelling your solution. According to Urban Dictionary , hype is “a clever marketing strategy where a product is advertised as the thing everyone must have, to the point where people begin to feel they need to consume it.” Slope of enlightenment.

Startup 97

Startup Marketing Entrepreneur Social Network 97

Tech Zulu Event

JULY 31, 2014

The event attracted over 500 distinguished attendees from around the world in the digital media and technology industry including advertising, media, data, eCommerce, software, social and gaming. The event also showcased a variety of promising startups from digital media, mobile, cloud, entertainment, advertising, and eCommerce.

Media 84

Media Technology Truecar Southern California 84

socalTECH

NOVEMBER 14, 2019

in a funding led by Orange County's Okapi Venture Capitalis looking to help direct to consumer brands use better data to direct their marketing and other efforts. The company got acquired by FD in 2014, and over the next two or three years, a lot of people just left the business. You mention you have a lot of deployments on Shopify.

Startup 113

Startup Platform Commerce San Diego 113

TechCrunch LA

APRIL 23, 2018

That at least gets sponsors and advertisers out of the potentially messy situations that can come from working with spokespeople whose actions can’t be controlled by software — or an ingenious marketing team.

Social Media 254

Social Media Los Angeles Media Geni 254

socalTECH

OCTOBER 21, 2014

How big is this market? Nanxi Liu: In 2010, an industry report came out that predicted that digital signage was going to be a $4 billion market in 2014. media social advertising open software display entrepreneur startup interview nanxi' Our fifth co-founder, Navdep, was a high school classmate with David. READ MORE>>.

Social Media 178

Social Media Media Startup Culver City 178

Both Sides of the Table

JANUARY 14, 2014

billion by 2014. But my specific point is that while everybody is busy telling you that “kids don’t use email” or “email is dead” I have actual data from portfolio company CEO’s showing the efficacy of email as a communication and marketing channel. There are 2.9 billion email accounts.

Email 339

Email SaaS Venture Capital Google 339

socalTECH

MARCH 10, 2017

Robert Blatt: The first stage, in 2013, was really nailing product-market-fit. What we did in 2014-2015 and most of 2016, was to really, really refine the business model, so that we could be a successful company, and not just have a successful product. What's the biggest thing that the company has done since you came on?

Google 127

Google Paid Search Mobile Activity 127

Tech Zulu Event

DECEMBER 23, 2013

In-picture advertisements? “GumGum’s always been ahead of its time in what we’ve introduced to the market. ” Online advertising is changing. GumGum’s goal is to continue educating the market and selling the product – they’re expecting 400% growth next year. ” Wait, what?

Technical Review 76

Technical Review Advertising Google Screening 76

Startup Professionals Musings

OCTOBER 9, 2015

According to Tim Cook at Apple, there were over 9 million registered developers in 2014. We don’t hear about the remaining three million apps that are mostly free, and garnering only trivial revenue through advertising. Above all, don’t forget to develop a comprehensive marketing and promotion strategy.

Startup 98

Startup Platform Pricing Netflix 98

Startup Professionals Musings

SEPTEMBER 3, 2013

Broadcast sponsorships and advertising. then you may want to consider potential sponsorships or advertising opportunities with that business or venue. Provide focused event marketing. If you know your contacts’ real-life interests, you could use that information in your marketing efforts. Channel incentives or rewards.

Competition 84

Competition Entertainment Advertising Social Media 84

Both Sides of the Table

JANUARY 6, 2014

By now you have many smart people around your board but probably people who don’t totally understand the nuances of your employees, customers, sales reps, marketing messages, technology challenges, competitors and strategic choices. how to market our products and company. So our board meetings consisted of discussion about.

Startup 325

Startup Sales Technical Review Software Review 325

Startup Professionals Musings

AUGUST 2, 2012

Marketers see it as a better way to target customers, but the current consumer offerings have been slow to deliver. Sponsorships and advertising. then you may want to consider potential sponsorships or advertising opportunities with that business or venue. Event marketing. Incentives or rewards. Thought leadership.

Services 82

Services Competition Mobile Entertainment 82

Tech Zulu Event

APRIL 1, 2015

A survey by the Webs Small Business Digital Trends revealed that 63% of small business owners are using digital strategies in their overall marketing efforts. Eighty percent of these business owners serve as their own webmasters with Facebook as their primary advertising platform. Photo courtesy of Sarah Maxwell via Pinterest.

Guide 40

Guide Social Media Content Advertising 40

Startup Professionals Musings

AUGUST 10, 2014

Both have worked.Google reached $1 billion in revenue within five years of incorporation, and now has a market capitalization of over $400 billion. The concept of free goods and services to get you hooked, financed by deep pockets or advertising, seems marginally ethical to many. Long-term stability requires revenue growth and profit.

Entrepreneur 98

Entrepreneur Organization Invest Customer 98

Startup Professionals Musings

JANUARY 31, 2011

Internet marketers see it as a better way to target consumers, and even retarget them to close a sale. Sponsorships and advertising. then you may want to consider potential sponsorships or advertising opportunities with that business or venue. Event marketing. Incentives or rewards. Thought leadership.

Services 91

Services Startup Competition Entertainment 91

socalTECH

JANUARY 3, 2014

The rest of the model will include things like customized marketing and advertising in a more focused way, all about entertainment. We hope the advertising will be much more considerate of users, helping them on their mission, and so that it can help you achieve something, consumer or acquire something, or watch something.

Entertainment 206

Entertainment Startup Southern California Netflix 206

Tech Zulu Event

FEBRUARY 5, 2014

This year’s TZ #startupforecast (Jan 28, 2014) was no exception. In a short, densley packed timeline, our panel of industry experts discussed the fine line topics of wearables technology, bitcoin, SaaS, cloud, mobile gaming, and social markets. 2014 looks to be the year of emerging technologies (wearables, bitcoin, etc.)

Startup 95

Startup Google Education Venture Capital 95

Tech Zulu Event

JANUARY 26, 2016

However, due to the size of apps and digital media, along with the enhanced data speeds that LTE networks provide, 10GB of data will ultimately provide a similar user experience to what 5GB of data did in 2014. In 2014 digital time spent on mobile exceeded that of desktop. In fact, they will continue to increase, along with usage.

Commerce 40

Commerce Mobile Technical Review Google 40

Both Sides of the Table

APRIL 25, 2011

So assume that in 2012 the company would do $20 million in sales and $2 million in profits (10%) and 2013 they would do sales of $25 million and $4 million in profit (16% net margin) and then slow growth in 2014 to $30 million and $6 million in profit (20% profit). In a down market IP can become a huge differentiator.

Services 332

Services Venture Capital IP Startup 332

Tech Zulu Event

FEBRUARY 17, 2016

While running my family wine business , I used Twitter’s search for market research and to find new customers. In the same way that e-mail marketing was ruined because of sheer volume (and because marketers ruin everything), Twitter had too much—it was too loud. The value of tweeting was decreasing. I stayed on the platform.

Platform 40

Platform Startup News Content 40

Tech Zulu Event

APRIL 18, 2016

Fifty-six percent of retailers surveyed in a 2015 Shop.org/Forrester Research repor t say apps aren’t a key component of their mobile marketing strategy, even as 58 percent placed mobile at the top of their priority lists. Sixty eight percent spent less than $1 million on mobile developments in 2014.

Mobile 40

Mobile Sites Customer Custom 40

SoCal Delicious

OCTOBER 8, 2012

Loading… Markets. Loading… Market Data. In March of last year, Matt Jacobson, head of market development at Facebook, paid $10.9 Another client of Mr. Rappaports, Mich Mathews, formerly the head of marketing for Microsoft. The units, asking $500,000 to $2 million, hit the market in about a month.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44

Startup Professionals Musings

MARCH 12, 2013

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting. According to a recent Gartner report , the business intelligence market is growing nine percent per year, will exceed $80 billion by 2014, with about 50 percent from predictive analytics by that time.

Startup 98

Startup Social Media Study Guide 98