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Vertical Networks Acquired By Whistle

socalTECH

Santa Monica-based Vertical Networks , a "mobile-first" content studio which was backed by Snap , has been acquired by New York-based entertainment and sports media company Whistle. Vertical Networks was founded by Elisabeth Murdoch. Both Veritlca Networks and Whistle develop content for Snap. READ MORE>>.

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The Mobile Majority Buys Qualcomm Spinoff Gimbal

socalTECH

Santa Monica-based The Mobile Majority , the mobile advertising technology developer led by Rob Emrich, says it has acquired Gimbal , the Qualcomm spinout focused on mobile engagement and location intelligence in the retail market. Gimbal was spun out of Qualcomm in 2014, and had started as a project within Qualcomm in 2010.

Mobile 100
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Science Gets First Exit, Sells Playhaven To RockYou

socalTECH

Playhaven is a mobile ad network, which Science had acquired in September of 2014. RockYou said it will use the acquisition to "turbocharge" its expansion into mobile. The two companies said Playhaven serves its mobile ads to 18,000 games and 250 million monthly active users. READ MORE>>.

Incubator 100
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Let’s Get Weird, a SXSW Interactive Recap (2014)

Tech Zulu Event

As we know, long gone are the days of experiencing SXSW Interactive with just 9,000 other tech entrepreneurs and business brights – with 30,000 registrants in 2013 and the final numbers for 2014 still in the works. James Citron – Outspoken , pioneering the combination of mobile messaging and advertisements.

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MediaLab acquires messaging app Kik, expanding its app portfolio

TechCrunch LA

. “Whether it be a passion for an obscure manga or your favorite football team, Kik has shown an incredible ability to provide a platform for new friendships to be forged through your mobile phone.” In acquiring Kik, the holding company is expanding its mobile app portfolio. million in revenue for that calendar year.

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Naritiv Raises $3M For Snapchat Content

socalTECH

Los Angeles-based Naritiv , a new startup developing a network of content creators for Snapchat, has raised $3M in a funding round, the company said Thursday. The startup--founded by Dan Altmann and Eric Posen--says it is enabling the creation of mobile-first content for Snapchat and other social network platforms.

Snapchat 100
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Report: Majority of Snapchat's Audience Are Millenials

socalTECH

comScore aid it found that Snapchat was the youngest social network among the ones it tracks. Digital Future in Focus Report , released by comScore this week, 71 percent of Snapchat''s adult audience are Millenials, between the ages of 18 to 34 years old, with 45 of its users being between 18 to 24 years old.

Snapchat 100