Remove 2015 Remove Customer Remove Patents
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8 Myths Technologists Believe That Sink Businesses

Startup Professionals Musings

Thus it’s a waste of time for most entrepreneurs to be looking for investors until they have a product and some customer revenue. Business success requires customers to see a solution as exciting, and they rarely care about the technology behind it. Patents are not worth the effort, since big companies will win.

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Non-Disclosures Can Protect Your Idea, Or Destroy It

Startup Professionals Musings

Disclosures relative to patents. Entrepreneurs should never disclose the details of a planned or current patent application to any outsiders, even with a CDA in place. Product details in the public domain can never be patented. Marty Zwilling First published on Entrepreneur.com on 1/16/2015. Sharing trade secrets.

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Prepare Your Startup Now for International Markets

Startup Professionals Musings

Recognizing this is as much about culture as about language, ensures an understanding of regional motivators, cultural taboos and local customs – so that your solutions are ideally designed and marketed to deliver value that has genuine local relevance. An international brand will command higher prices and additional customer demand.

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Entrepreneurs Need to Think Global From Day One

Startup Professionals Musings

Recognizing this is as much about culture as about language, ensures an understanding of regional motivators, cultural taboos and local customs – so that your solutions are ideally designed and marketed to deliver value that has genuine local relevance. An international brand will command higher prices and additional customer demand.

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Entrepreneurs Should Rollout Local, But Plan Global

Startup Professionals Musings

Recognizing this is as much about culture as about language, ensures an understanding of regional motivators, cultural taboos and local customs – so that your solutions are ideally designed and marketed to deliver value that has genuine local relevance. An international brand will command higher prices and additional customer demand.

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7 Keys To A Compelling Investor Executive Summary

Startup Professionals Musings

I see too many executive summaries that are simply heavy-duty customer pitches, or lightweight visions of the future. " Investors want to buy into an entrepreneur with a startup that can provide evidence of an ability to double customer productivity, at half the cost, with patented technology.

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8 Common Elevator Pitch Blunders, and How to Fix Them

Startup Professionals Musings

Passionate entrepreneurs tend to talk on and on about their disruptive technology, their intent to change the world and free services, but if a business can’t provide quantifiable value to real customers, the dream will likely turn into a nightmare. Investors worry about competitors more than customer features.