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Smart Startups Don’t Try To Satisfy Every Customer

Startup Professionals Musings

In business, this means an entrepreneur who never says no to any customer is doomed to a hard life and some expensive mistakes. Many people will argue that total customer satisfaction is paramount, but I’m a pragmatist who believes that treating everyone the same really means treating all of them poorly.

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Celebrating the Life and Work of Tony Hsieh

Tech.Co

Under Hsieh’s leadership, Zappos revolutionized the apparel industry, and e-commerce in general, by being one of the first to prioritize customer satisfaction and service. To build trust in e-commerce with the greater public, his company came up with innovative ideas and fostered new customer behaviors.

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Humana partners with Heal and invests $100 million in the company’s doctor-on-demand service

TechCrunch LA

To date, the company has linked patients with over 200,000 home visits from doctors since its launch in 2015. We continue to see high levels of customer satisfaction and improved health outcomes when care is delivered in the home.

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Arianna Huffington’s Thrive Global is buying a startup that uses neuroscience to boost app usage

TechCrunch LA

Originally called Dopamine Labs, the company was founded in 2015 to bring some of the same technologies that social media companies like Facebook used to boost engagement to a broader range of applications. Meet the tech company that wants to make you even more addicted to your phone.

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3 Reasons SaaS Savvy Entrepreneurs Don’t Build Their Own Portals

InfoChachkie

Overall, according to Gartner, the SaaS market will top $22 billion by 2015. Thanks to the increasing modularity of SaaS, entrepreneurs can now "snap in" a scalable solution that increases their efficiency while enhancing customer satisfaction. The result: they had more than 20 enterprise customers on Day 1.

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7 Reasons Smart Startups Establish 'Coopetition'

Startup Professionals Musings

That’s a win-win-win deal, since the ease-of-use attracts more people to the new site, it enhances the Facebook brand, and it simplifies the customer interaction. Here are the other reasons to use this strategy: It reduces common costs and customer learning curves. There's an opportunity for follow-on sales to existing customers.

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7 Guidelines For Entrepreneurs To Do The Right Thing

Startup Professionals Musings

Does it mean the right thing from a customer perspective, societal impact, maximizing business returns or personal benefit? Another article indicates that 80 percent of customers continue to base some portion of their buying decisions on their perceptions of the company’s ethics. Set the bar high on standards.