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4 Strategies That Must Be Part of Customer Marketing

Startup Professionals Musings

With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. If you refuse to play by their rules, they have the power to easily find alternatives, and actively pull other potential customers away.

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6 Ways To Stop Selling And Get More Customers Buying

Startup Professionals Musings

It’s all about getting customers to make a buy decision. Customers are more in control of their buying decisions than ever before, with the wealth of alternatives and information available online, and interactive access to sources they trust via social media. Get the view from the customer early by talking to real people.

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Smart Startups Don’t Try To Satisfy Every Customer

Startup Professionals Musings

In business, this means an entrepreneur who never says no to any customer is doomed to a hard life and some expensive mistakes. Many people will argue that total customer satisfaction is paramount, but I’m a pragmatist who believes that treating everyone the same really means treating all of them poorly.

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Grandparents Day 2015 Gets a Boost from Entrepreneurs

Tech Zulu Event

Custom Tableware to improve the lives of cognitive impairments – Eatwell : After her grandmother was diagnosed with Alzheimer’s disease, Founder Sha Yao set out to design a better way for patients with Alzheimers to feed themselves to make eating a less labor-intensive exercise.

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Arianna Huffington’s Thrive Global is buying a startup that uses neuroscience to boost app usage

TechCrunch LA

Originally called Dopamine Labs, the company was founded in 2015 to bring some of the same technologies that social media companies like Facebook used to boost engagement to a broader range of applications. Meet the tech company that wants to make you even more addicted to your phone.

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Bionic Hands, Mind Control, and AI Oh My! | Techstars Disney Accelerator Class of 2015

Tech Zulu Event

Techstars Disney Accelerator class of 2015 was announced yesterday. The ten companies in this year’s program represent a diverse cross-section of technologies, and are inspired by their visions for the applicability of these technologies in the media space. Techstars Disney Accelerator Class of 2015 appeared first on TechZulu.

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Tealium Adds $35M to Expand Technology, Sharpen Customer Focus

Xconomy

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. We help our customers weave together all the data across all of their data streams,” Lunsford said.

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