Startup Professionals Musings

JULY 22, 2016

You need to quantify measurable criteria for success, using business metrics. Effective progress requires a detailed project plan, milestones, resource assignments, metrics, and status meetings on a regular schedule. Announce and launch an operational product. Marty Zwilling First published on Forbes on 07/15/2016.

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Startup Metrics Entrepreneur Resource 56

Startup Professionals Musings

DECEMBER 6, 2017

exabytes per month at the end of 2016, of which half was video. Look for and reward quantum changes, like cutting cycle time in half, in your processes, products, and services. Data enable: use metrics and measurements. Accelerate: speed is life in this new world. Quantification: big data, bigger results, and controls.

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Startup Professionals Musings

APRIL 6, 2014

zettabytes by the year 2016. Look for and reward quantum changes, like cutting cycle time in half, in your processes, products, and services. Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms.

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Startup Social Media Entertainment Metrics 99

Startup Professionals Musings

JANUARY 2, 2017

At best, you may find a new revenue stream providing a product or service that eliminates a painful problem for both you and your customers. Establish metrics to assure solution and prevent recurrence. Define the required metrics, including a check for side effects and follow-on problems. Look first for positives.

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Metrics Entrepreneur Examples Coach 58

Startup Professionals Musings

DECEMBER 30, 2016

You need metrics to show dominant penetration of the relevant customer demographic, added value over existing media, and real customer testimonials of value. External investors tend to focus on products rather than services. Marty Zwilling First published on Inc.com on 12/13/2016. Anyone can do it.

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Advertising Content Social Media Satisfaction 63

socalTECH

JANUARY 30, 2017

Jay Goss: I got involved around April of 2016, as the company was putting the final pieces together on the app. They launched a product in the app store, got some users, morphed a little more, and gathered more user feedback, until what we have today. How did you get involved with the company?

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Startup Professionals Musings

MAY 9, 2016

Most begin by doing the product development, marketing and sales alone, but struggle making the transition to hiring and coaching others, defining repeatable processes and focusing on future strategy. When you build a great solution or product, all you can think about is shipping more volume of your product to a larger audience.

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Social Network Startup Demand Entrepreneur 59

Startup Professionals Musings

MARCH 7, 2016

Continuous improvement applies to the business model as well as the product. Set business goals and milestones, and use metrics to track performance. In operationally excellent businesses, productivity and results are measured at every step in the value chain, not just at the end.

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Ideas Technical Review Google Startup 59

Startup Professionals Musings

AUGUST 12, 2016

As a business advisor, I have too often seen technical entrepreneurs get a product or service off the ground with ease, but then struggle mightily when their business reaches a couple of million in annual sales, or the employee count grows beyond a handful. Now the experiments are over, and high productivity is the objective.

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Startup Professionals Musings

MARCH 25, 2016

New customers are looking for the best buying and support experience as well as the best product. I’m talking about highly targeted efforts on specific demographics with pre-defined metrics, not the “spray and pray” -- spray your message broadly and hope it sticks somewhere -- approach. Overhaul the buying and service experience.

Customer 55

Customer Custom Marketing Social Media 55

Both Sides of the Table

MARCH 25, 2016

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. The metrics were good but we wondered how much better they would be when we expanded our product.

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Startup Professionals Musings

AUGUST 8, 2016

By profit, I simply mean offering a product or service to customers for a price that exceeds the total costs associated with the solution, thus providing some basis for recovering sunk costs and generating a return for stakeholders. The smart ones identify and budget innovative approaches, and use metrics to tools to monitor effectiveness.

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Startup Professionals Musings

NOVEMBER 14, 2016

The real solution is better productivity and less procrastination, to put you back in control of your business. Being a good role model is productive, but trying to control others is fruitless. One of the top productivity killers is disorganization and wasting time finding key data. Rest makes you more productive.

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Startup Professionals Musings

JUNE 15, 2016

Every entrepreneur needs a strategy, and some metrics to measure what’s working and how much it costs. These should include in-store signage, product packaging, marketing collateral, and business cards. Marty Zwilling First published on Forbes on 06/08/2016. Firing randomly to see what sticks doesn’t work.

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Marketing Startup Social Media Newsletter 58

Startup Professionals Musings

SEPTEMBER 19, 2016

Define and use metrics to measure your progress. Constant team communication and accentuating the positive may be outside your comfort zone as a technologist building a product, but these are key drivers to business success. Marty Zwilling First published on Forbes on 09/13/2016.

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Social Network Startup Ideas Entrepreneur 94