Startup Professionals Musings

JANUARY 30, 2017

Don’t assume anything until you have done market research and listened to real customers. In today’s world, the market evolves even faster than the technology. Manage the business with metrics and goals. Business objectives need to be quantified and measured to assess progress and positioning against competition.

Ideas 72

Ideas Startup Metrics Entrepreneur 72

Startup Professionals Musings

JULY 31, 2017

What metrics should you use to measure success? Define both hard data and soft (anecdotal) metrics on the new solution, as well as on the productivity of you team. That means you must know the current state of competitors against the same metrics, before you can assess progress or success. Just because Google sales hit $1.5

Metrics 58

Metrics Resource Startup Training 58

Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Include planned measurements and metrics.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

FEBRUARY 24, 2017

Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. Unless you have deep pockets, you won’t survive without an adequate margin, including all the costs of running a business and staying current with technologies and market changes.

Social Media 56

Social Media Pricing Technical Review Demand 56

socalTECH

DECEMBER 27, 2017

At year end 2017, Association Executives would find it useful to see the world as their members do and understand what help they need to make progress in their Industry or Profession. Cyber & nuclear threats, disruptive innovation, and increasing competition for market share will continue to reshape how members view their memberships.

Research 140

Research Organization Help Product 140

Startup Professionals Musings

DECEMBER 27, 2017

He and I both believe the right people are the most competitive advantage you can have in business. Here are ten key questions you should ask in selecting any recruiter or firm: What are your search successful completion metrics? Numbers in the 80 to 90 percent range indicate market-leading efforts.

Startup 72

Startup Technical Review Metrics Competition 72

Startup Professionals Musings

APRIL 14, 2017

I found some good lessons in this regard in a new book, “ Becoming Facebook ,” by Mike Hoefflinger, the former Head of Global Business Marketing at Facebook. Too many choices confuse all customers, and make your job in marketing, distribution, and support much more difficult. Pick a single metric that is the focus for all growth.

Competition 65

Competition Social Media Metrics Customer 65

Startup Professionals Musings

NOVEMBER 24, 2017

Test new things and keep testing in your market for things that work. Measure your agility by putting metrics on change. Old views of change rates are no longer competitive. Look for growth in emerging global market geographies. Marty Zwilling First published on Inc.com on 11/10/2017.

Customer 52

Customer Custom Technical Review Summary 52