Startup Professionals Musings

JANUARY 30, 2017

Most experts agree that a great team is more important than a great product. Manage the business with metrics and goals. Business objectives need to be quantified and measured to assess progress and positioning against competition. Marty Zwilling First published on Inc.com on 01/17/2017.

Ideas 72

Ideas Startup Metrics Entrepreneur 72

Startup Professionals Musings

JULY 31, 2017

For example, early adopters may be easily sold online, but new technology product success really hinges on adoption by mass demographics, more likely associated with distributors and brand name retailers. What metrics should you use to measure success? Marty Zwilling First published on Inc.com on 07/17/2017.

Metrics 58

Metrics Resource Startup Training 58

TechCrunch LA

FEBRUARY 20, 2019

Capitalism is fundamentally about timing, since market competition is about finding opportunities before others. Anyone who has worked in a large company further knows that timing a product launch or a new marketing strategy has more to do with internal politics than reading market forces. When should you start a company?

Venture Capital 202

Venture Capital Startup Technical Review Invest 202

socalTECH

DECEMBER 27, 2017

At year end 2017, Association Executives would find it useful to see the world as their members do and understand what help they need to make progress in their Industry or Profession. Cyber & nuclear threats, disruptive innovation, and increasing competition for market share will continue to reshape how members view their memberships.

Research 140

Research Organization Help Product 140

Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Schedule and run the necessary sessions to update strategic product offerings, processes, and marketing programs. Include planned measurements and metrics. Don’t start from how you want to sell.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

NOVEMBER 24, 2017

Dart and Lewis should know, since both have over twenty-five years of experience consulting with dozens of retail and consumer product companies, old and new. Measure your agility by putting metrics on change. Old views of change rates are no longer competitive. Marty Zwilling First published on Inc.com on 11/10/2017.

Customer 52

Customer Custom Technical Review Summary 52

Startup Professionals Musings

DECEMBER 10, 2017

Even after many years mentoring entrepreneurs and advising businesses, I continue to be surprised by the primary focus on products and processes, and the often incidental attention to hiring and nurturing the right people. It’s the same for customers and products, where analytics have long proven their value.

Tool 53

Tool Entrepreneur Statistics Metrics 53

Startup Professionals Musings

FEBRUARY 24, 2017

Most of the guidance you see for entrepreneurs is aimed at those who are selling a product (Apple, Tesla, Xiaomi), or selling a service (Uber, Airbnb, Snapchat). The “product” value is difficult to quantify, the costs are nebulous, and entrepreneurs have to clone themselves to scale the business. Don’t forget seminars and events.

Social Media 56

Social Media Pricing Technical Review Demand 56

Startup Professionals Musings

DECEMBER 27, 2017

I started out in business as a techy geek, so I understand why technologists starting a new venture spend so much effort getting the product just right. He and I both believe the right people are the most competitive advantage you can have in business. Marty Zwilling First published on Inc.com on 12/13/2017.

Startup 72

Startup Technical Review Metrics Competition 72