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How Modern Companies Have Redefined Customer Support

Startup Professionals Musings

Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers.

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8 New Ways To Focus On Customers For Trust And Profit

Startup Professionals Musings

As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. Pushing yourself on customers by touting features and price doesn’t work anymore. Use analytics to see why customers are buying, as well as what.

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Canada’s newest unicorn: Clio raises $110M at a $1.6B valuation for legal tech

TechCrunch LA

Clio , a software company that helps law practices run more efficiently with its cloud-based technology, announced Tuesday it has raised a $110 million Series E round co-led by T. Rowe Price Associates Inc. The round propels the Vancouver, British Columbia-based company to unicorn status, valuing it at $1.6 Image Credits: Clio.

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Just raises $8M in its effort to beat Root at the car insurance game

TechCrunch LA

Just Insure , a pay-per-mile insurance technology company, has raised $8 million in a funding round. . million since its January 2019 inception. Or put more simply, it charges customers only for miles driven and its rates vary based on driving behavior. For its part, MetroMile charges customers a base rate plus a per mile rate.

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What Does the Post Crash VC Market Look Like?

Both Sides of the Table

<== Our conclusion was that this isn’t a temporary blip that will swiftly trend-back up in a V-shaped recovery of valuations but rather represented a new normal on how the market will price these companies somewhat permanently. We’ll just wait until companies that last raised in 2019 or 2020 come to market.”

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Customer-Centric Strategies Win Over Product-Centric

Startup Professionals Musings

Is your marketing focus product-centric or customer-centric ? With a wealth of products now available, customers look for the most memorable experience , not just the best product. These days, a fun shopping experience, or no-question returns, often tips the scales over extra product features or a lower price.

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Praying to the God of Valuation

Both Sides of the Table

I started my first company in 1999 and was admittedly swept up in all of this: Magazine covers, fancy conferences, artificial valuations and easy money. In those years I learned to properly build product, price products, sell products and serve customers. In a market doing this it becomes very hard to do otherwise.