TechCrunch LA
AUGUST 9, 2022
Specialists and their salons wanted to be perfectly booked up, and salons weren’t actually completely offline, either. They built a picture of why so much was still done offline. In short, it was about “yield optimization,” Danna said.
Startup Professionals Musings
JUNE 2, 2021
In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global. As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today.
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Startup Professionals Musings
SEPTEMBER 16, 2023
The rate of new entrepreneurs increased between 2013 and 2021, from 280 to 360 out of 100,000 of the adult population. Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Later cleanup can double your costs and risks.
Startup Professionals Musings
JANUARY 9, 2022
Ric Dragon, an expert in online marketing, in his classic book. You can fail by not being there at all (see the United Breaks Guitars story ), or making a big mistake (see 10 Social Media Fails to Avoid in 2021 ). See some recent examples in the 10 of the Top Social Media Campaigns of 2021. Marty Zwilling.
Startup Professionals Musings
OCTOBER 6, 2021
This may mean attending industry conferences, taking college courses, or reading some key books. It may be time for you to start your own blog, write a book, or volunteer as a speaker at public events in your domain. Marty Zwilling First published on Inc.com on 09/21/2021. It’s never too late to learn and improve.
Startup Professionals Musings
APRIL 24, 2023
If you have a different view, I urge you to see the data presented in a new book, “ The Nine: The Tectonic Forces Reshaping the Workplace ,” by Phil Simon, a globally recognized authority on technology, collaboration, and the future of work. Layoffs from bellwethers make headlines and scare us, but these are now mostly behind us.
Startup Professionals Musings
JULY 23, 2021
The specifics of these shortcomings are hard to nail down, but I was impressed with the good summary provided in a new book, “ Make It, Don’t Fake It ,” by Sabrina Horn. Yet every change can cause brand dilution or competition you don’t need. Marty Zwilling First published on Inc.com on 07/09/2021.
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