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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

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PocketList Raises $2.8M In Seed Funding For Rental Info

socalTECH

According to PocketList, it uses the "wisdom of the crowd" to share information about the rental market. The company currently only offers up info in Los Angeles, and says it plans to launch in San Francisco and San Diego later this year, Seattle in 2021, and Chicago and San Diego later.

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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

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Six Tech Startups to Look Out For in 2023

Tech.Co

Only companies with cutting-edge concepts and crystal-clear market strategies stand a chance of surviving through their first year, let alone making a profit. As the clean energy market rises exponentially, Rerverion aims to solve some major challenges plaguing the sector by rethinking the way biogas is extracted. Source: wander.com.

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Customer Trust Is An Opportunity With A Huge Payback

Startup Professionals Musings

With the ITRC 2021 End-of-Year Data Breach Report revealing a 68 percent increase in stolen sensitive personal information, there is a growing population out there worried about all the people intent on hurting them. Market your solution and user benefits, not the mysterious technology behind it.

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TikTok Hopes Startups Can Breathe Life Into Its Shopping Struggles

Tech.Co

TikTok is struggling to make a dent in the world of US and European ecommerce , and has now enlisted the help of a number of startups to try and reverse that trend and bring the Live Shopping craze sweeping Asia to other markets.

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Ghost appears with new funding, marketplace to match buyers with unsold products

TechCrunch LA

Josh Kaplan and Dee Murthy, both founder and co-CEO of the Los Angeles–based company, started Ghost in 2021 after previously working together at Four Five Group, a men’s apparel business. They’ve created a marketplace, similar to eBay, where suppliers list their products with SKU information, availability, volume and descriptions.

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