Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

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Social Media Framework Media Metrics 135

Startup Professionals Musings

OCTOBER 31, 2022

After many years in business, I’m convinced that none of us has the strengths and interest in all the areas needed for success, including solution changes, finance, marketing, and operations. If you are not sure of your best fit, like many people I know, I just found help in a new book, “ The 6 Types of Working Genius ,” by Patrick Lencioni.

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Activity Satisfaction Metrics Startup 108

Startup Professionals Musings

OCTOBER 1, 2022

I was happy to see this strategy expertly illustrated in a new book, “ The Innovation Mindset ,” by Lorraine H. I recommend that you always use brainstorming, or expert feedback, to define similar approaches and markets, before proceeding to produce and sell a solution that may be expensive to change later.

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Ideas Startup Case Study Writing 145

Startup Professionals Musings

JUNE 29, 2022

I see a good discussion of the relevant strengths and issues in a new book, “ The Unfair Advantage ,” by Ash Ali and Hasan Kubba. These authors speak from their own wealth of experience in creating and growing technology startups, marketing, and fundraising. Intelligence and insight: book and street smarts.

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Startup Professionals Musings

NOVEMBER 7, 2022

After many years in business, working in large companies as well as startups, I’m no longer surprised at why mature and successful companies struggle with introducing innovative new ventures as the market and environment changes. The time to start is now, with all the volatility and change in the market, and customers looking for answers.

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Incubator Seed Funding Metrics Customer 143

Startup Professionals Musings

OCTOBER 21, 2022

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. According to Tim Cook at Apple, there are over 34 million registered developers in 2022. Above all, don’t forget to develop a comprehensive marketing and promotion strategy. Be there intentionally rather than randomly.

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Startup Professionals Musings

NOVEMBER 5, 2022

For an in-depth study of the pros and cons of a bossless environment, I found a new book, “ Why Managers Matter ,” by management scholars Nicolai Foss and Peter Klein. Market evolution is not the same as company success. Marty Zwilling First published on Inc.com on 10/20/2022.

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Outsource Training Organization Social Media 133

Startup Professionals Musings

AUGUST 10, 2022

Thus, in my mentoring of potential technical entrepreneurs who have a real passion for their technology, I often recommend that they find a co-founder who can manage the marketing and execution elements of the new venture. If tracking the market and reality checking are not your thing, you may need a partner who can fill that gap.

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TechCrunch LA

FEBRUARY 20, 2019

Capitalism is fundamentally about timing, since market competition is about finding opportunities before others. Anyone who has worked in a large company further knows that timing a product launch or a new marketing strategy has more to do with internal politics than reading market forces. When should you start a company?

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Venture Capital Startup Technical Review Invest 202

Startup Professionals Musings

SEPTEMBER 7, 2022

Many of you will argue that business plans are no longer required for funding, but I assure you that there is no better way to quantify your own analysis of your value proposition, market size, business model, competition, required marketing, and strategy. Marty Zwilling First published on Inc.com on 8/24/2022.

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Startup Professionals Musings

APRIL 6, 2022

You won’t often find that recommended by consultants, so I was pleasantly surprised to see the key points highlighted in a new book, “ Self-Made Boss ,” by Jackie Reses and Lauren Weinberg. Even a successful bigger business will bring additional responsibilities, new competition, and more demands on your time.

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Satisfaction Training Customer Custom 92

TechCrunch LA

JUNE 3, 2022

billion company in the brutally competitive beauty industry, especially one with such broad appeal. Like with many consumer brands geared toward women, we buy in not just because of the marketing, but because of the product itself. — Sophia Amoruso (@sophiaamoruso) June 1, 2022. And who cares? It’s not a compliment.

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