Startup Professionals Musings

OCTOBER 1, 2022

I was happy to see this strategy expertly illustrated in a new book, “ The Innovation Mindset ,” by Lorraine H. I recommend that you always use brainstorming, or expert feedback, to define similar approaches and markets, before proceeding to produce and sell a solution that may be expensive to change later.

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Ideas Startup Case Study Writing 145

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Thus I was pleased to see this subject, and related strategy decisions, covered well in a recent book, “ Brand Vision ,” by Jim Everhart. Rarely is there alignment between sales and marketing.

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Customer Custom Acquisition Technical Review 100

Startup Professionals Musings

NOVEMBER 30, 2022

They rarely highlight their marketing and relationship skills , even though, in my experience, these are more often the key to success in business than product skills. In addition to listening, they spent much of their time communicating their vision and marketing themselves to everyone they encountered.

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Startup Professionals Musings

MAY 28, 2022

Everyone is looking for that magic strategy that will keep them growing, even during market and company changes. I found this perspective confirmed recently in a new book, “ The Crux, ” by Richard Rumelt. Look for economies of scale, complementary skills and technologies, or access to a broader and stronger market.

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Organization Acquisition Competition Resource 128

Startup Professionals Musings

SEPTEMBER 16, 2023

They helped create over 5 million new businesses in 2022, a forty percent increase over the previous year. Excellent detailed resources are everywhere, including a classic book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S. Incorporating a business entity early through online services.

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Entrepreneur Startup Social Media News 104

Startup Professionals Musings

NOVEMBER 7, 2022

After many years in business, working in large companies as well as startups, I’m no longer surprised at why mature and successful companies struggle with introducing innovative new ventures as the market and environment changes. The time to start is now, with all the volatility and change in the market, and customers looking for answers.

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Incubator Seed Funding Metrics Customer 143

Tech.Co

DECEMBER 28, 2022

Only companies with cutting-edge concepts and crystal-clear market strategies stand a chance of surviving through their first year, let alone making a profit. We've scoured the startup scene to find out which budding businesses have made big waves in 2022 — and whose growth is showing no signs of slowing down. Source: wander.com.

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Startup Professionals Musings

DECEMBER 3, 2022

I was pleased to see these personal branding messages highlighted and confirmed in a new book, “ The New Brand You ,” by branding guru Catherine Kaputa. For example, with a strong background in traditional marketing, you may reposition yourself as a digital marketing expert, with a much better opportunity. Don’t be too humble.

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Social Media Summary Startup Mentor 125

Startup Professionals Musings

OCTOBER 31, 2022

After many years in business, I’m convinced that none of us has the strengths and interest in all the areas needed for success, including solution changes, finance, marketing, and operations. If you are not sure of your best fit, like many people I know, I just found help in a new book, “ The 6 Types of Working Genius ,” by Patrick Lencioni.

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Activity Satisfaction Metrics Startup 108

Startup Professionals Musings

DECEMBER 30, 2022

They don’t realize that these are still rare, require a large risk, and may not be the best way to keep up with change in the market. As an alternative, I usually recommend more incremental innovation , derived from recognized market changes, done on a regular basis, without the big-bang expectation.

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Technical Review Metrics Resource Software Review 101

Startup Professionals Musings

AUGUST 10, 2022

Thus, in my mentoring of potential technical entrepreneurs who have a real passion for their technology, I often recommend that they find a co-founder who can manage the marketing and execution elements of the new venture. If tracking the market and reality checking are not your thing, you may need a partner who can fill that gap.

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Startup Professionals Musings

NOVEMBER 5, 2022

For an in-depth study of the pros and cons of a bossless environment, I found a new book, “ Why Managers Matter ,” by management scholars Nicolai Foss and Peter Klein. Market evolution is not the same as company success. Marty Zwilling First published on Inc.com on 10/20/2022.

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Outsource Training Organization Social Media 133

Startup Professionals Musings

OCTOBER 21, 2022

According to Tim Cook at Apple, there are over 34 million registered developers in 2022. I also recommend the app development strategies outlined in the classic book, “ Vaporized: Solid Strategies for Success in a Dematerialized World ,” by Robert Tercek, who has lived on the digital edge for many years.

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Startup Professionals Musings

JULY 8, 2022

I found real insights into this strategy, along with specific sources of purpose inspiration in a new book, “ Leading With Heart ,” by John Baird and Edward Sullivan. Sharing is a lot more effective with customers than selling and marketing. Marty Zwilling First published on Inc.com on 6/23/2022.

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Technical Review Coach Mentor Customer 143

TechCrunch LA

FEBRUARY 20, 2019

Capitalism is fundamentally about timing, since market competition is about finding opportunities before others. Anyone who has worked in a large company further knows that timing a product launch or a new marketing strategy has more to do with internal politics than reading market forces. When should you start a company?

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Venture Capital Startup Technical Review Invest 202

Startup Professionals Musings

MAY 27, 2022

A question I often get is how to transform that overall team into a smooth-running machine that will keep up with the pace of market change, and competition in today’s world. Marty Zwilling First published on Inc.com on 5/11/2022. People need to feel motivation. You can’t do it alone. If you need transformation, start with the team.

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Competition Resource Startup Organization 136

Startup Professionals Musings

OCTOBER 28, 2022

I found some good guidance in a new book, “ Decisions over Decimals: Striking the Balance between Intuition and Information ,” by Christoper Frank, Paul Magnone, and Oded Netzer. Marty Zwilling First published on Inc.com on 10/13/2022. Address resistance factors, and why the decision must be made now.

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Startup Professionals Musings

MAY 16, 2022

To counter this hesitancy, I was inspired by a new book, “ Make No Small Plans ,” by entrepreneurs Elliott Bisnow, Jeff Rosenthal, Brett Leve, and Jeremy Schwartz. Marty Zwilling First published on Inc.com on 5/2/2022. Authentic leaders are forthcoming about both their strengths and weaknesses.

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Startup Ideas Satisfaction Social Media 142

Startup Professionals Musings

APRIL 16, 2022

Thus I was pleased to see a much more complete and broader perspective of employee support recommendations in a new book, “ Employees First! ” In my experience, a healthy team is a prerequisite for a thriving business, innovation to meet market needs, and high customer loyalty. Marty Zwilling First published on Inc.com on 4/1/2022.

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Startup Professionals Musings

SEPTEMBER 9, 2022

Providing business leadership is a challenge under the best of circumstances, but it is especially difficult in times of market and customer crises. Marty Zwilling First published on Inc.com on 8/26/2022. Every case is a new one where prior experience won’t help you. Yet, we all know a few leaders who surged ahead.

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Customer Custom Examples Organization 122

Startup Professionals Musings

MAY 25, 2022

I was pleased to see this approach highlighted as well in a new book for startups, “ Zero to IPO ,” by Frederick Kerrest. In my experience, most technical entrepreneurs have little interest or expertise in the financials, or marketing. Marty Zwilling First published on Inc.com on 5/11/2022.

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Technical Review Satisfaction Summary Startup 125

Startup Professionals Musings

MARCH 30, 2022

Thus I was pleased to see the same conclusion in a new book, “ CEO Excellence ,” by Carolyn Dewar, Scott Keller, and Vikram Malhotra, each a Senior Partner at McKinsey & Company. Today even small businesses need complex organizations that work together in alignment, remote and online, including marketing, sales, delivery, and support.

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Template Demand Social Media Summary 109

Startup Professionals Musings

APRIL 6, 2022

You won’t often find that recommended by consultants, so I was pleasantly surprised to see the key points highlighted in a new book, “ Self-Made Boss ,” by Jackie Reses and Lauren Weinberg. Marty Zwilling First published on Inc.com on 3/22/2022. If you enjoy your role today, I believe it makes more sense just to keep it that way.

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Satisfaction Training Customer Custom 92

TechCrunch LA

NOVEMBER 4, 2019

She created and launched an overall brand and a swim collection , then came the book deal ( “This is Not a Fashion Story: Taking Chances, Breaking Rules, and Being a Boss in the Big City” is expected out May 2020). That’s happening in the influencer marketing space, but there’s no answer to that question.

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Platform Marketing Tool Venture Capital 170

TechCrunch LA

JUNE 3, 2022

Like with many consumer brands geared toward women, we buy in not just because of the marketing, but because of the product itself. Girlboss” originally gained popularity beyond Amoruso’s book as a form of praise, according to Kirsten Green, co-founder and investor at Forerunner Ventures. And who cares? It’s not a compliment.

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Startup Professionals Musings

NOVEMBER 17, 2021

According to Eric Siegel in the updated version of his classic book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. Here are ten examples to get your creative juices flowing: Targeted direct marketing. billion by 2022. But whatever the name, the opportunity is still there, and it’s large.

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Startup Social Media Study Guide 99

Startup Professionals Musings

SEPTEMBER 7, 2022

Many of you will argue that business plans are no longer required for funding, but I assure you that there is no better way to quantify your own analysis of your value proposition, market size, business model, competition, required marketing, and strategy. In my experience, a good business plan should not be a book, or a one-pager.

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Startup Professionals Musings

JANUARY 2, 2023

Cisco Systems, which was ranked by Fortune magazine as the world’s best place to work in 2022, keeps the focus on employee happiness through putting people first, free counseling sessions through the company's employee assistance program, including a companywide Day for Me. Happiness can be triggered outside of conscious awareness.

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Startup Professionals Musings

FEBRUARY 6, 2019

According to Eric Siegel in the updated version of his classic book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. Here are ten examples to get your creative juices flowing: Targeted direct marketing. billion by 2022. But whatever the name, the opportunity is still there, and it’s large.

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Social Media Study Guide Examples 70