2022 Company Entrepreneur Social Media 
Startup Professionals Musings
JANUARY 9, 2022
Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for this current world: Focus on desired outcomes first. Ric Dragon, an expert in online marketing, in his classic book.
Startup Professionals Musings
MAY 18, 2022
Here are some key insights that I and others have collected for mature company leaders, as well as serial entrepreneurs. In addition, these days you have to help your customers find you, through traditional marketing, more social media, and influencers. Marty Zwilling First published on Inc.com on 5/4/2022.
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Startup Professionals Musings
AUGUST 17, 2022
During my many years of mentoring professionals and entrepreneurs in business, I more often see people focusing on how to get their ideas heard , than how to promote themselves. Take full advantage of every mentoring and coaching opportunity, and network with peers both inside and outside the company.
Startup Professionals Musings
OCTOBER 21, 2022
One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app. According to Tim Cook at Apple, there are over 34 million registered developers in 2022. The price of entry can be less than $10,000, so the competition is huge and growing rapidly. Look for value points to control.
Startup Professionals Musings
MARCH 12, 2022
When it’s time to sell your company, or get new investors, valuation is the key parameter to success or disappointment. In my experience as an angel investor to startups, goodwill disagreements are perhaps the most common reason that you will fail to close interested investors as an entrepreneur. You need to do the same now.
Startup Professionals Musings
MAY 20, 2022
In my experience, the most successful business leaders and entrepreneurs are the best persuaders , not necessarily the ones with the best solutions. In my experience as an angel investor for startups, I often heard entrepreneurs try to cover their lack of real data with passion for the idea and the potential. Confidence adds leverage.
Startup Professionals Musings
MARCH 23, 2022
Many of you business leaders I work with, and entrepreneurs I mentor, have a great strategy and an innovative solution , but struggle with building and motivating the team necessary to run your business. Marty Zwilling First published on Inc.com on 3/9/2022. The potential for both you and the business is huge.
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