article thumbnail

TikTok Hopes Startups Can Breathe Life Into Its Shopping Struggles

Tech.Co

Digital advertising raked in $11 billion in revenue for TikTok during 2022, but the social media platform has struggled to make similar inroads in the world of ecommerce – so it’s drafting in some help. By some metrics, certainly not. Please fill in your email. Please verify before subscribing.

article thumbnail

Praying to the God of Valuation

Both Sides of the Table

And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. In those years I learned to properly build product, price products, sell products and serve customers. I am having fun again.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Create an action plan with metrics. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics.

article thumbnail

7 Ways To Keep Your Business Working Like A Startup

Startup Professionals Musings

As companies grow, they tend to become more structured, to the point of discouraging risk by team members, and using metrics to identify mistakes and allocate bonuses. Jeff Bezos credits much of Amazon’s long-term ability to grow and thrive to his funding of new product experiments, even when he did not agree.

Startup 154
article thumbnail

AKUA lands $3.2M to turn kelp into burgers

TechCrunch LA

In 2019, the company came out with its first product, Kelp Jerky, which comes in four flavors, and was a product Boyd Myers thought would be a good trial run to help people see ocean-farmed kelp in a new way. “It We went back to the drawing board during the pandemic on a new product and invented The Kelp Burger.”.

Startup 191
article thumbnail

8 New Business Keys To Success For Real Entrepreneurs

Startup Professionals Musings

They helped create over 5 million new businesses in 2022, a forty percent increase over the previous year. Building a minimum viable product, with customer validation. Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback.

article thumbnail

6 Work Activities Are Required For Business Success

Startup Professionals Musings

Trying to do everything is a sure way to maximize stress, lower job satisfaction, and minimize productivity. If you are a genius at invention, for example, then that is the role you should seek to keep you motivated and productive. Marty Zwilling First published on Inc.com on 10/17/2022.

Activity 108