socalTECH

AUGUST 19, 2010

Venture Partners , USVP said today, on the heels of the acquisition of USVP's LimeLife by Total Beauty. Hadl is also CEO of Brand-in-Hand (BIH), a provider of mobile advertising to brands. USVP said that Hadl will remain in Los Angeles. According to U.S.

Los Angeles 187

Los Angeles Angel Santa Monica News 187

socalTECH

OCTOBER 13, 2021

Los Angeles-based Optimad Media, a performance marketing company focused on the consumer packaged goods and film and entertainment market, says it has acquired majority stakes in two companies, DSPolitical and UNTU. Financial details of those acquisitions were not announced.

Media 113

Media Advertising Entertainment Acquisition 113

socalTECH

MARCH 19, 2021

Los Angeles-based advertising technology developer Magnite--formerly known as Rubicon Project--said it raised $400M in a convertible note offering. billion acquisition of another advertising technology company, SpotX.Magnite trades on the Nasdaq as MGNI. Magnite is currently in the process of a $1.17

Technical Review 113

Technical Review Advertising Los Angeles Acquisition 113

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. million in seed funding from the Los Angeles-based firms Bonfire Ventures and Crosscut Ventures to expand its business (maybe through direct marketing?). Postie has raised $3.5

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

socalTECH

MAY 8, 2020

Los Angeles-based LiveXLive announced this morning that it has acquired Los Angeles-based PodcastOne , a subscription and advertiser-supported podcasting network. According to LiveXLive, the deal is worth $18.1M. LiveXLive said that PodcastOne produces over 350 episodes per week, and had gross revenues of $27.5M

Tips 113

Tips Los Angeles Acquisition Advertising 113

socalTECH

JANUARY 22, 2019

Los Angeles-based OpenX said on Tuesday that it has named a new CFO. Leff has been at Fandango for more than a decade, according to OpenX, overseeing all aspects of financial strategy including mergers & acquisitions, predictive analytics, data science and more at Fandango. READ MORE>>.

Fandango 168

Fandango OpenX Advertising Los Angeles 168

socalTECH

FEBRUARY 19, 2014

Los Angeles-based Shopzilla , the online comparison shopping site owned by Symphony Technology Group (STG), announced today that it has acquired Ventura-based Connexity , the programmatic media buying company led by Dave Gross. Gross is the former founder of Internet advertising firm Fastclick. READ MORE>>.

Ventura 225

Ventura Advertising Incubator Acquisition 225

socalTECH

MAY 31, 2019

The ad serving and "creative optimization" businesses of Sizmek , the now-bankrupt developer of advertising technology which had a significant portion of its team in Los Angeles, has been acquired by Amazon , Amazon said on Friday. Financial details of the acquisition were not announced.

Product 133

Product OpenX Pasadena Advertising 133

socalTECH

FEBRUARY 18, 2010

Los Angeles-based Internet Brands revealed it spent $24.2M in acquisitions, earnout, and holdbacks during 2009, as part of its 2009 fiscal results release. Tags: internet brands merger acquisition consumer content publishing earnings. million in January. Internet Brands said it had net income of $4.3M READ MORE>>.

Internet Brands 154

Internet Brands Acquisition .Net Commerce 154

socalTECH

JULY 19, 2019

Los Angeles-based ZEFR has sold its rights management and content-flagging assets--RightsID and ChannelID--to Vobile Group , a provider of video content protection, measurement, and monetization, in a deal worth $90M, the two companies annoucned late Thursday. ZEFR is backed by IVP, U.S.

Fandango 127

Fandango Content Los Angeles Startup 127

socalTECH

OCTOBER 17, 2017

Los Angeles-based advertising technology developer Social Reality said this morning that it has engaged financial advisors to pursue "strategic alternatives" to its SRAXmd healthcare business. SRAXmd provides digital and mobile advertising services to the healthcare and pharmaceuticals market. READ MORE>>.

Advertising 113

Advertising Acquisition Los Angeles Mobile 113

socalTECH

OCTOBER 26, 2021

Los Angeles-based e-commerce software developer Assembly said this morning that it has acquired e-commerce advertising software developer Pacvue. Financial details of the buy were not announced. Pacvue is based in Seattle. Assembly s is led by co-founder and CEO Sandeep Kella.

Commerce 160

Commerce Software Development Advertising Los Angeles 160

socalTECH

JUNE 12, 2019

Los Angeles-based Triton Digital , a provider of advertising services and technology for the online radio streaming, digital audio and podcasting markets, has acquired Omny Studio , a developer of a podcast and on-demand audio publishing platform. Financial terms of the acquisition were not annoucned.

Advertising 124

Advertising Entertainment Demand Acquisition 124

socalTECH

NOVEMBER 8, 2011

Adconion Media Group , the European advertising network firm which as significant operations in Los Angeles, said today that it has acquired smartclip , a European digital video advertising firm. Adconion said that the acquisition will "significantly strengthen" its position in online video. READ MORE>>.

Media 224

Media Santa Monica Advertising Acquisition 224

socalTECH

DECEMBER 4, 2014

Los Angeles-based Vantage Media said Thursday that it is selling its Education Services Business--which sells leads to education advertisers--to Campus Explorer , as it looks to sharpen its focus on the technology behind its real time bidding (RTB) advertising platform. Financial terms of the sale were not announced.

Media 173

Media Education Advertising Sales 173

socalTECH

DECEMBER 17, 2014

Los Angeles- and New York-based video advertising company TrueX has been acquired by 21st Century Fox , according to a report from the WSJ this morning. TrueX Media offers up interactive, video advertising technology, and is led by Joe Marchese. The deal is reported to be worth $200M. READ MORE>>.

Report 138

Report Media Redpoint Advertising 138

socalTECH

NOVEMBER 12, 2013

Los Angeles-based Circle Street , the developer of a mobile advertising service to help retailers drive local store traffic, has been acquired by media and advertising firm Valassis , according to the company''s venture backer, Crosscut Ventures. Financial terms of the acquisition were not announced. READ MORE>>.

Incubator 153

Incubator Advertising Class Mobile 153

socalTECH

OCTOBER 11, 2013

Los Angeles-based mobile ad technology developer Airpush said Thursday that it has acquired Hubbl , a native advertising and personalization technology developer. Airpush, which is led by Asher Delug, said it will integrate Hubbl''s native advertising platform into its own products. Hubbl was based in New York.

Advertising 138

Advertising Mobile Los Angeles Acquisition 138

socalTECH

MAY 7, 2014

Los Angeles-based online advertising attribution technology developer Convertro has been acquired by AOL , in a deal worth approximately $101M. AOL said the deal will help to bolster its programmatic advertising platforms. convertro merger acquisition online advertising attribution jeff zwelling'

Advertising 182

Advertising Equity Acquisition Los Angeles 182

socalTECH

SEPTEMBER 5, 2013

Los Angeles-based mobile advertising technology firm Gradient X , which is led by Brian Baumgart, has been acquired by digital advertising firm Amobee , Amobee announed this morning. Financial terms of the acquisition were not announced. gradientx amobee merger acquisition digital advertising mobile'

Advertising 147

Advertising Acquisition Mobile Los Angeles 147

socalTECH

MARCH 26, 2014

TubeMogul , the developer of software for helping companies manage their digital video advertising which has operations in Los Angeles, has filed for an IPO. tubemogul software digital video advertising merger acquisition exit' TubeMogul said in its S-1 Wednesday that it is looking to raise up to $75.0M

Advertising 173

Advertising Acquisition Los Angeles Software 173

socalTECH

DECEMBER 9, 2013

Irvine-based online advertising firm Adaptive Medias is announcing this morning that it has acquired Ember , one of the companies incubated out of the StartEngine startup accelerator in Los Angeles. As part of the acquisition, StartEngine founders Howard Marks and Paul Kessler have both joined Adaptive Medias'' advisory board.

Media 191

Media Artificial Inteligence Incubator Advertising 191

socalTECH

SEPTEMBER 26, 2017

Los Angeles-based OpenX has acquired Mezzobit and PubNation , two companies in the programmatic advertising space, the company said on Monday. Financial details of those acquisition were not announced by the company. According to OpenX, it plans to integrate Mezzobit and PubNation's tools into its platform.

OpenX 124

OpenX Company Companies Tool 124

socalTECH

SEPTEMBER 24, 2014

Los Angeles-based Science Inc. Science said the deal came as it was looking for a mobile advertising firm. science playhaven merger acquisition advertising network upsight' has acquired mobile ad network PlayHaven from current owner Upsight , the two companies aid this morning. READ MORE>>.

Advertising 166

Advertising Networking Mobile Acquisition 166

socalTECH

NOVEMBER 3, 2014

Los Angeles-based digital advertising technology developer Social Reality said this morning that it has raised $25M, and acquired display and mobile ad company Steel Media. Terms of the Steel Media acquisition were not disclosed, however, the company said Steel Media expected $10M in 2014 revenues. READ MORE>>.

Media 164

Media Acquisition Equity Advertising 164

socalTECH

MARCH 13, 2014

Los Angeles-based mobile advertising firm Airpush --which is reportedly in acquisition talks with Perion--delivered $98M in annual revenues, according to the Forbes 2013 ranking of its most promising companies. airpush mobile advertising native forbes ranking growth' Airpush is led by Asher Delug. READ MORE>>.

Advertising 153

Advertising Mobile Los Angeles Acquisition 153

socalTECH

APRIL 1, 2020

Los Angeles-based online advertising exchange Rubicon Project nd New York-baesd Telaria said this morning that the two companies have completed their previously announced merger. The two said the merged company is now the world's largest independent sell-side advertising platform. READ MORE>>.

Advertising 113

Advertising Los Angeles Platform Help 113

socalTECH

OCTOBER 7, 2015

Los Angeles-based Kixer , a advertising technology developer focused on mobile advertising, has been acquired by LAKANA , a developer of content management software based in Minnesota. Financial terms of the acquisition were not announced. Kixer was venture backed by Lowercase Capital, TenOneTen, as well as angels.

Advertising 100

Advertising Content Los Angeles Acquisition 100

socalTECH

JULY 24, 2015

Los Angeles-based podcast advertising network operator Midroll Media has been acquired by E.W. Financial terms of the acquisition were not announced. Midroll helps link up advertisers with podcasters--including such high visibility podcasts as "WTF with Marc Maron". Scripps Company.

Media 100

Media Advertising Los Angeles Acquisition 100

socalTECH

JULY 18, 2014

TubeMogul , which develops software to help advertisers with their online video buying, priced its IPO last night, offering up 6,250,000 shares of its common stock at $7.00 TubeMogul--which is based in Emeryville, but has a operations in Los Angeles--is backed by Trinity Ventures, Foundation Capital, and Northgate Capital.

Pricing 147

Pricing Advertising Startup Acquisition 147

socalTECH

JUNE 30, 2020

Los Angeles-based Rubicon Project is no more, and has become Magnite , the company said this morning, after the completion of the merger between Rubicon Project and Telaria in April. The company says it is now the "largest independent sell-side advertising platform". READ MORE>>.

Advertising 113

Advertising Platform Los Angeles Mobile 113

socalTECH

JUNE 10, 2014

Los Angeles-based online advertisig company Adconion is being acquired by Amobee , Amobee said late Tuesday, paying approximately $209M for the company, excluding debt. adconion amobee merger acquisition online advertising exit kontera' The companies said that Adconion is being valued at $235M in the deal. READ MORE>>.

Advertising 153

Advertising Acquisition Los Angeles Technology 153

socalTECH

NOVEMBER 19, 2014

Los Angeles-based Rubicon Project said Wednesday that it has been selected by Apple , to help power Apple''s iAd mobile advertising product. rubicon project apple software automation mobile bidding advertising' Rubicon said the deal gives it access to over 250,000 mobile developers. READ MORE>>.

Advertising 127

Advertising Mobile Los Angeles Acquisition 127

socalTECH

FEBRUARY 5, 2021

Los angeles-based sell-side advertising platform operator Magnite announced this morning that it has agreed to acquire SpotX, a video advertising platform provider, in a deal worth $1.17 billion in cash and stock. Magnite is acquiring SpotX from RTL Group. Magnite is led by President and CEO Michael Barrett.

Electronic Arts 100

Electronic Arts Hulu Advertising .Net 100

socalTECH

JANUARY 31, 2020

Los Angeles-based advertising exchange operator Rubicon Project and advertising software developer Telaria said on Thursday afternoon that the two have filed joint proxy statement and proxies, for their previously announced stock-for-stock merger. The companies said the move comes after the U.S.

Advertising 113

Advertising Software Development Los Angeles Software 113

socalTECH

NOVEMBER 10, 2016

TubeMogul , a video advertising company which has offices in Los Angeles, has been acquired by Adobe in a deal worth $540M net of debt and cash. TubeMogul is a provider of a video advertising platform, which lets users buy video ads on desktop, mobile, streaming devices, and TVs. According to Adobe, it will pay $14.00

.Net 185

.Net Advertising Los Angeles Platform 185

socalTECH

JULY 18, 2017

Los Angeles-based online advertising exchange operator Rubicon Project has acquired programmatic advertising technology developer nToggle , in a deal worth $38.5M The deal was completed on July 14th, according to Rubicon Project. nToggle was based in Boston, Mass.

Advertising 149

Advertising Los Angeles Platform Technology 149