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Verve Buys Roximity, Raises $30M In Debt

socalTECH

Verve , a provider of location-based advertising technology which has operations in San Diego, said this week that it has acquired wireless beacon startup Roximity , and raised $30M in a debt funding. Financial details of the acquisition were not announced. The debt funding came from Silicon Valley Bank.

San Diego 124
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WhatRunsWhere Buys Mobile Ad Spy For Mobile Ad Tracking

socalTECH

San Diego-based WhatRunsWhere , a startup which develops advertising tracking technology, said this morning that it has acquired Mobile Ad Spy , a UK-based mobile ad tracking startup. WhatRunsWhere said it would use the acquisition to launch a new offering in the mobile ad tracking market. READ MORE>>.

Mobile 140
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WhatRunsWhere Targets Ads On Android

socalTECH

Are you trying to figure out where your competitors and running in-app advertising on Android? San Diego-based WhatRunsWhere said today that it has launched a brand new service, which helps advertisers track what ads competitors are running into mobile apps for the Android operating system. READ MORE>>.

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Apps Alliance and MEDL Mobile Mixer

SoCal Tech Calendar

This is the "got to get an invitation" event for what is shaping up to be a MOBILE Industry week in San Diego. Who will be there: Developers, Publishers, Executives and Investors that focus on the mobile market from San Diego and abroad. See [link].

Mobile 113
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CPC Strategy Acquired By Elite SEM

socalTECH

San Diego-based e-commerce agency CPC Strategy has been acquired by digital marketing agency Elite SEM , according to private equity backer Mountaingate Capital. Financial details of the acquisition were not announced. The acquisition is the third for Elite SEM since Mountaingate Capital acquired the comapny in 2017.

CPC 100
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Under New Ownership, San Diego’s Ad-Juster Names Dennis Clerke CEO

Xconomy

Ad-Juster, a San Diego adtech startup acquired earlier this year by the investment arm of China’s Innotech International Group, Wednesday named local software entrepreneur Dennis Clerke as CEO. He succeeds Ad-Juster founder and president Mike Lewis, who has left the company.

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Covario Buys Netconcepts

socalTECH

San Diego-based Covario , a developer of search advertising and web site optimization software and services, said today that it has acquired Netconcepts, LLC , a website search engine optimization firm based in Madison, Wisconsin. Tags: covario merger acquisition netconcepts. Financial terms of the buy were not disclosed.