Both Sides of the Table

JANUARY 19, 2015

We have made 5 online video investments in total – some we will talk about later this year. Your tech needs to add value to content producers, the audience and advertisers. But here is the most misunderstood fact about YouTube that I think most smart business people have missed in their rush to criticize revenue splits* or CPMs.

SEM 150

SEM Content Platform Acquisition 150

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Invest RSS CPC 284

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Decreasing Your Customer Acquisition Costs. Thus, include these unattributed customers in your overall calculation of customer acquisition costs.

Custom 164

Custom Customer Advertising SEM 164

Tech Zulu Event

APRIL 24, 2013

For about 50 years, (…cough M) Ad Men, or marketing and sales individuals, have been the kings of organizational hierarchy … and then came the Internet of things and engineers took over the throne. Thus, you need to enable new ways to create a scalable customer acquisition process. It’s the whole conversion flow.

Hulu 111

Hulu Startup Social Media Organization 111

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks!

Competition 350

Competition Idealab Product CitySearch 350

Both Sides of the Table

MARCH 25, 2016

If you’re not even spending any time thinking about what your market could be you’re simply being lazy and unprepared. For all of the talk about Salesforce.com controlling the CRM market I’m told they still have less than 20% market share. Let me be very direct. Incumbent Strengths & Weaknesses.

Startup 150

Startup Marketing Study SEO 150