Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his new book “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

AUGUST 3, 2022

Here is an outline of some key force multipliers that I have seen used effectively in the ongoing battle for business survival and success: Establish a presence on multiple social media channels. Amazingly, I still find that many small businesses still don’t use any social media, much less appear on a range of platforms.

Marketing 119

Marketing Social Media Mentor Conference 119

Tech Zulu Event

MARCH 19, 2015

Computers and the Internet have now brought in a new era that relies on data to make profitable business decisions in the competitive environment. Below is a full explanation of how small businesses can leverage technology to earn a competitive advantage in the marketplace. Social Media Automation Tools. Cloud Services.

Competition 40

Competition Technology Social Media Tips 40

Startup Professionals Musings

OCTOBER 30, 2022

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Of course you want your customer to come back, but the best ones also become your evangelists in bringing their friends to you, and broadcasting their positive experiences to the world through social media.

Customer 146

Customer Custom Startup Course 146

Startup Professionals Musings

OCTOBER 6, 2023

Due diligence always involves on-site visits, informal discussions with any or all members of the team, vendors, and good customers as well as bad. Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Communicate what is happening and why to everyone.

Technical Review 118

Technical Review Startup Satisfaction Invest 118

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. None should be considered competitive mutually exclusive to any other. Social media as a marketing tool is here to stay, and is now widely accepted.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

JANUARY 24, 2021

Due diligence always involves on-site visits, informal discussions with any or all members of the team, vendors, and good customers as well as bad. Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Communicate what is happening and why to everyone.

Technical Review 151

Technical Review Startup Satisfaction Invest 151

Startup Professionals Musings

OCTOBER 3, 2012

But the low cost also means that your competition will also be there in force. In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. The site must have more and better content (information presented) than your competitor. Engage your audience with social media.

Startup 96

Startup Social Media Content Paid Search 96

Startup Professionals Musings

FEBRUARY 3, 2020

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Of course you want your customer to come back, but the best ones also become your evangelists in bringing their friends to you, and broadcasting their positive experiences to the world through social media.

Customer 124

Customer Custom Startup Course 124

TechCrunch LA

SEPTEMBER 7, 2021

In today’s highly competitive ad environment, both content and data are kings. We’ve worked with lots of startups at different points in the funnel, starting from the ground up and working with them through various rounds of funding, all the way through acquisitions, including two by unicorns. The key takeaway?

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

NOVEMBER 12, 2013

But the low cost also means that your competition will also be there in force. In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. The site must have more and better content (information presented) than your competitor. Engage your audience with social media.

Social Media 93

Social Media Content Startup Web 93

socalTECH

JANUARY 14, 2011

Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video. Or did we spark your interested indirectly through a banner ad, which led them to social media, which led them to go into a dealership? Did the TV stimulate search?

Social Media 235

Social Media Demand Activity Marketing 235

Startup Professionals Musings

JUNE 26, 2020

A business plan is the outward facing definition of the business you hope to drive with your hardware solution, with a hardware overview in the intro to highlight customer value and competitiveness. Call out your top competitors, highlighting your sustainable competitive advantage, including patents, trade secrets. and trademarks.

Product 169

Product Summary Startup Examples 169

Startup Professionals Musings

DECEMBER 18, 2015

Customers are more in control of their buying decisions than ever before, with the wealth of alternatives and information available online, and interactive access to sources they trust via social media. This includes recognizing that you have competition, and using the competitor offering to highlight your advantages.

Customer 65

Customer Custom Sales Social Media 65

Startup Professionals Musings

AUGUST 30, 2015

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Of course you want your customer to come back, but the best ones also become your evangelists in bringing their friends to you, and broadcasting their positive experiences to the world through social media.

Customer 101

Customer Custom Startup Course 101

socalTECH

OCTOBER 25, 2012

We don't put the onus on sellers to describe those items in detail--instead, we use the information we can get from the image and fill it all in for them, which makes it quicker and easier. I read everything online I could about customer acquisition, marketing, design, and coding, and every part of the business I could.

Startup 236

Startup Education Acquisition Funding 236

InfoChachkie

AUGUST 4, 2014

In fact, for the past 27-years, he has specialized in bringing exotic travel destinations to those of us who are healthy and active but whose competitive sporting days are long behind us. How has this reality impacted your customer acquisition strategies? Then we started advertising and getting media attention. but we don''t.

Entrepreneur 187

Entrepreneur Startup Social Media Resource 187

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). But be willing to have an informed view about your industry.

Press 319

Press Startup Writing Training 319

Both Sides of the Table

JULY 10, 2011

Our goal is to make the enormous volume of real-time information more manageable for the 99% of companies that lack the infrastructure to process these volumes in real time. DataSift has a product that builds a permanent database for you of just the information you want to capture. Real-time information drives commerce.

Platform 307

Platform News Startup Invest 307

Startup Professionals Musings

JULY 19, 2014

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Of course you want your customer to come back, but the best ones also become your evangelists in bringing their friends to you, and broadcasting their positive experiences to the world through social media.

Customer 98

Customer Custom Entrepreneur Startup 98

Startup Professionals Musings

FEBRUARY 12, 2018

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Of course you want your customer to come back, but the best ones also become your evangelists in bringing their friends to you, and broadcasting their positive experiences to the world through social media.

Customer 52

Customer Custom Startup Course 52

Startup Professionals Musings

JANUARY 17, 2015

Due diligence always involves on-site visits, informal discussions with any or all members of the team, vendors, and good customers as well as bad. Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Communicate what is happening and why to everyone.

Technical Review 108

Technical Review Startup Satisfaction Entrepreneur 108

InfoChachkie

OCTOBER 1, 2010

A startup is far more likely to respond to an inquiry, especially if they are in your industry yet are not competitive. Review the person’s publicly available information from social media sites. Triangulate – As noted in Jedi Mind Tricks , similarity leads to liking and liking leads to a willingness to help.

Company 124

Company Companies Email Press 124

Tech Zulu Event

AUGUST 13, 2010

Bootstrapping Marketing Strategy, social media marketing, web applications. . Entrepreneurism / Monetization cosmetics, social media, women in tech. . jim spencer, media convergence group. Entrepreneurism / Monetization #pr20chat, Social Media ROI, twitter. . Do you enjoy sharing information.

Guide 69

Guide Startup Venture Capital Entrepreneur 69

SoCal CTO

DECEMBER 1, 2010

Want to know, for example, why Foursquare uses MongoDB to store check-in information? The 11 Harsh Realities Of Being An Entrepreneur - OnStartups , November 1, 2010 There's always talk about the end game in the form of an acquisition, funding announcement, or eventual flame out. This post is an accusation. call to arms.

Technical Review 175

Technical Review Startup Product Technology 175