Tech Zulu Event

MARCH 19, 2015

Computers and the Internet have now brought in a new era that relies on data to make profitable business decisions in the competitive environment. Below is a full explanation of how small businesses can leverage technology to earn a competitive advantage in the marketplace. Cloud Services. Social Media Automation Tools.

Competition 40

Competition Technology Social Media Tips 40

Startup Professionals Musings

OCTOBER 30, 2022

Almost instantly, via the Internet or on their smartphone in the store, they can find the lowest price alternative or their favorite features, without waiting for push marketing or listening to your best sales person. This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 146

Customer Custom Startup Course 146

Startup Professionals Musings

MAY 29, 2015

Non-organic growth would include OEM relationships, finding strategic partners, “coopetition,” as well as acquisitions. The initial focus only on organic growth is usually driven a passion for the product, and by limited financial and people resources, as well as the limited experience of the executive team. New management skills.

Organization 100

Organization Startup Competition IBM 100

Startup Professionals Musings

AUGUST 3, 2022

Any increase in brand recognition, as well as personal connections, is a multiplier to your existing marketing and sales efforts. Look for a merger or acquisition that will bring multiplier resources to your business, such as related successful products, a positive brand image, or a proven distribution network.

Marketing 119

Marketing Social Media Mentor Conference 119

Startup Professionals Musings

MARCH 3, 2021

For example, if you have ever watched the Shark Tank show on TV, they always ask about the cost of customer acquisition. Most entrepreneurs underestimate the resource and time requirements for scaling, and overestimate their own range of capabilities. Postulate competitive reactions and your responses.

Entrepreneur 162

Entrepreneur Social Media Examples Metrics 162

Startup Professionals Musings

AUGUST 18, 2018

A technical champion may drive a specific innovation, but the business leader has to own the result, in order to drive an appropriate business model, customer acquisition, support, and a growth strategy. Creating intellectual property, including patents, is the kay to long-term value and a sustainable competitive advantage.

Entrepreneur 64

Entrepreneur Coach Metrics Competition 64

Startup Professionals Musings

AUGUST 13, 2022

Also, investors from the super-hubs (Silicon Valley, New York, or Boston), probably won’t assume anyone outside their domain has the savvy and resources to make it happen. billion dollar sale to Oracle from Bozeman, Montana. Exposure instills the fear and urgency you need to deliver the right competitive solution.

Technical Review 123

Technical Review Oracle Software Review Ideas 123

Startup Professionals Musings

JUNE 13, 2015

None should be considered competitive mutually exclusive to any other. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. Traditional marketing is sales-focused, one-way push. Assimilate available resources to determine the level of rollout.

Social Media 108

Social Media Media Marketing Resource 108

Startup Professionals Musings

NOVEMBER 17, 2012

Non-organic growth would include OEM relationships, finding strategic partners, “coopetition,” as well as acquisitions. This initial focus is usually driven by limited financial and people resources, as well as the bandwidth of the executive team. Even mergers and acquisitions (M&A) came early. New management skills.

Entrepreneur 99

Entrepreneur Organization Startup Competition 99

Startup Professionals Musings

FEBRUARY 3, 2020

Almost instantly, via the Internet or on their smartphone in the store, they can find the lowest price alternative or their favorite features, without waiting for push marketing or listening to your best sales person. This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 124

Customer Custom Startup Course 124

Startup Professionals Musings

DECEMBER 23, 2017

None should be considered competitive mutually exclusive to any other. According to a recent social media industry report , 92 percent said that social media is important to their businesses, and more than half report it helped them improve sales. Traditional marketing is sales-focused, one-way push.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

AUGUST 14, 2016

A technical champion may drive a specific innovation, but the business leader has to own the result, in order to drive an appropriate business model, customer acquisition, support, and a growth strategy. Creating intellectual property, including patents, is the kay to long-term value and a sustainable competitive advantage.

Coach 64

Coach Metrics Competition Ideas 64

Startup Professionals Musings

SEPTEMBER 15, 2011

Non-organic growth would include OEM relationships, finding strategic partners, “coopetition,” as well as acquisitions. This initial focus is usually driven by limited financial and people resources, as well as the bandwidth of the executive team. Even mergers and acquisitions (M&A) came early. New management skills.

Startup 93

Startup Organization Competition IBM 93

Both Sides of the Table

NOVEMBER 14, 2017

How long does it take me to pay back my original customer acquisition costs? The best CEOs realize that they must transition from being individual contributors to team builders and adjudicators who settle conflicts of “resource allocations.” How profitable is my product or service?

Startup 286

Startup Technical Review Customer Custom 286

Startup Professionals Musings

DECEMBER 17, 2013

For starters, here is my selection of some key metrics that every six-sigma joint like GE tracks without thinking, but that too many small businesses haven’t yet formalized: Sales revenue. Sales data needs to be correlated to advertising campaigns, price changes, seasonal forces, competitive actions, and other costs of sales.

Metrics 100

Metrics Technical Review Sales Customer 100

Both Sides of the Table

APRIL 4, 2011

What I know for sure is that if you don’t have a stability goal stated for the company and if you don’t regularly measure how you’re doing against this goal you won’t have your resources focused on the right priorities in the company. Customer Acquisition. You can find out how to more cost effectively buy search terms (i.e.

Metrics 346

Metrics Startup SEO Customer 346

Both Sides of the Table

DECEMBER 27, 2011

To grow faster businesses need resources in today’s financial period to fund growth that may not come for 6 months to a year. The most obvious way to explain this is with sales people. Fast early growth in a market is often eroded when competition gets fierce and prices are forced down due to competition.

Startup 418

Startup Venture Capital Sales Technical Review 418

Startup Professionals Musings

JUNE 10, 2016

Every startup has limited resources and people, so rolling out your solution in multiple channels will likely mean a weak implementation in all, and customer confusion. Resist the channel sales pitch for exclusivity. Avoid direct sales forces and wholly owned channels initially. Set marketing plans accordingly.

Pricing 54

Pricing Customer Custom Sales 54

Startup Professionals Musings

DECEMBER 11, 2017

From my perspective, projecting financial returns is part of the homework every business person needs to do in sizing customer opportunity, product costs, pricing, competition and customer value, before expending their own resources in a highly risky venture. For investors, it’s more of a credibility and intelligence test.

Pricing 57

Pricing Startup Entrepreneur Invest 57

InfoChachkie

MAY 16, 2011

As an entrepreneur and startup investor, I have helped create companies which achieved two IPOs which collectively raised over $100 million, as well as two acquisitions which totaled $385 million. 1) Expect Independent Channel Sales Reps To Perform Missionary Sales. Rationale: I cannot afford to hire a direct sales force.

Startup 242

Startup Outsource Development Outsource Sales 242

Startup Professionals Musings

NOVEMBER 9, 2019

Also, investors from the super-hubs (Silicon Valley, New York, or Boston), probably won’t assume anyone outside their domain has the savvy and resources to make it happen. billion dollar sale to Oracle from Bozeman, Montana. Exposure instills the fear and urgency you need to deliver the right competitive solution.

Startup 97

Startup Technical Review Oracle Software Review 97

InfoChachkie

JANUARY 16, 2018

Without taking a dime of outside capital, the company has achieved impressive success in a competitive, SaaS market segment, landing companies such as Nike, Intuit, NASA, AutoDesk and PBS. The problem is that stakeholders, like marketing and sales, don’t know what the latest version of the roadmap is. I’ve been there.

Venture Capital 115

Venture Capital Entrepreneur Santa Barbara SaaS 115

socalTECH

OCTOBER 25, 2012

It's as easy as Instagram, and takes no technical knowledge or sales knowledge. I read everything online I could about customer acquisition, marketing, design, and coding, and every part of the business I could. The easiest way to do that, was to become a resource for great content. It was a crash course.

Startup 236

Startup Education Acquisition Funding 236

Both Sides of the Table

JANUARY 3, 2016

Examples of VC platform services include: recruiting, marketing, design support, inside sales reps, consulting, accounting services and so forth. Other firms like Google bring massive resources to design or engineering and as as corporate VC can offer things normal VC firms can’t offer. Partner Leverage.

Venture Capital 150

Venture Capital Platform Startup Resource 150

Startup Professionals Musings

AUGUST 30, 2015

Almost instantly, via the Internet or on their smartphone in the store, they can find the lowest price alternative or their favorite features, without waiting for push marketing or listening to your best sales person. This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 101

Customer Custom Startup Course 101

InfoChachkie

AUGUST 4, 2014

In fact, for the past 27-years, he has specialized in bringing exotic travel destinations to those of us who are healthy and active but whose competitive sporting days are long behind us. How has this reality impacted your customer acquisition strategies? Ever fantasized about climbing Mt. but we don''t.

Entrepreneur 187

Entrepreneur Startup Social Media Resource 187

Startup Professionals Musings

JULY 19, 2014

Almost instantly, via the Internet or on their smartphone in the store, they can find the lowest price alternative or their favorite features, without waiting for push marketing or listening to your best sales person. This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 98

Customer Custom Entrepreneur Startup 98

Startup Professionals Musings

FEBRUARY 12, 2018

Almost instantly, via the Internet or on their smartphone in the store, they can find the lowest price alternative or their favorite features, without waiting for push marketing or listening to your best sales person. This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 52

Customer Custom Startup Course 52

Startup Professionals Musings

MAY 16, 2015

Also, investors from the super-hubs (Silicon Valley, New York, or Boston), won’t assume anyone outside their domain has the savvy and resources to make it happen. billion dollar sale to Oracle from Bozeman, Montana. Exposure instills the fear and urgency you need to deliver the right competitive solution.

Startup 109

Startup Technical Review Oracle Software Review 109

InfoChachkie

JULY 26, 2010

Entrepreneurs can emulate de la Guerra’s strategy and make their adVenture appear far larger than reality and thus increasing its influence and market reach while discouraging competitive threats by creating an industry alliance. Revenue – We generated significant fees, over and above our product sales, from our members.

Entrepreneur 168

Entrepreneur Santa Barbara Startup Conference 168

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). What do you do when you have finally raised seed funds?

Press 319

Press Startup Writing Training 319

Startup Professionals Musings

DECEMBER 2, 2017

Also, investors from the super-hubs (Silicon Valley, New York, or Boston), won’t assume anyone outside their domain has the savvy and resources to make it happen. billion dollar sale to Oracle from Bozeman, Montana. Exposure instills the fear and urgency you need to deliver the right competitive solution.

Sites 59

Sites Startup Technical Review Oracle 59

InfoChachkie

AUGUST 10, 2010

“Good Lord Boyet, my beauty, though but mean, Needs not the painted flourish of your praise: Beauty is bought by judgment of the eye, Not uttered by base sale of chapmen’s tongues” . It requires you to expend your two most valuable resources, your time and your money. Legal Caveat: I am NOT a lawyer.

IP 256

IP Patents Company Companies 256

Startup Professionals Musings

DECEMBER 7, 2013

Also, investors from the super-hubs (Silicon Valley, New York, or Boston), won’t assume anyone outside their domain has the savvy and resources to make it happen. billion dollar sale to Oracle from Bozeman, Montana. Exposure instills the fear and urgency you need to deliver the right competitive solution.

Startup 102

Startup Technical Review Oracle Entrepreneur 102

Startup Professionals Musings

JUNE 5, 2012

Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility. Up-sell related products after the initial sale. You have to take the risk, but keep your wits about you.

Company 96

Company Companies Startup Examples 96

Startup Professionals Musings

NOVEMBER 2, 2018

It probably had more to do with the fact that they had doubled their sales annually for several years, and still managed to squeeze out a profit of $11M in their year of acquisition. Highlights a sustainable competitive advantage. Includes balanced and hard-hitting marketing and sales. billion a few years ago.

Customer 19

Customer Custom Acquisition Entrepreneur 19

Startup Professionals Musings

APRIL 26, 2021

No new venture can muster the resources and expertise to attack all these opportunities concurrently, so I recommend a clear and quantified focus on one to maintain credibility. The most attractive revenue model today for services is subscriptions, and for products it is sales and support. Specify a primary customer channel for sales.

Funding 132

Funding Template Resource Competition 132