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Startup Professionals Musings
AUGUST 24, 2022
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.
socalTECH
FEBRUARY 26, 2010
Woodland Hills-based ReachLocal announced Friday that it has acquired SMB:LIVE , a developer of digital presence and reputation management products for the small and medium sized business market. Financial terms of the acquisition were not disclosed. READ MORE>>.
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Startup Professionals Musings
JUNE 26, 2020
For the rest of us, we need a business plan, as well as a product plan. Some of you may be convinced that your product specification communicates the product message even better than a business plan, so why be redundant? Professional investors and even customers invest in people, rather than just a product.
socalTECH
APRIL 2, 2014
Our clients are retail, technology, consumer product goods, and other companies who are trying to address challenges with a very complex, digital marketing mix they face every day. Smartify''s software-as-a-service platform automates all aspects of their digital marketing, across their channels, including mobile, social, email, and web.
Both Sides of the Table
JUNE 18, 2010
An investment doesn’t guarantee your product will suddenly be on the investor’s price sheet. We also talked about how brands are increasing driving much of their traffic to Facebook and away from their own web pages. Offers cloud-based web analytics software provider. This is astounding and myopic in my view.
socalTECH
FEBRUARY 22, 2010
It's been awhile since we last caught up with Los Angeles-based Language Weaver (www.languageweaver.com), a venture-backed firm which develops language translation software, so we sat down the other day with Mark Tapling , the President and CEO of the firm, to hear more about where the company is nowadays--plus its strategy for growth and an exit.
Tech Zulu Event
SEPTEMBER 25, 2015
Verizon , Monster Products , MerchLabs , HIRED , Instart Logic , Zeel , Shootly , Move Loot , Microsoft , American Laser Company , Zirx , DoorDash , Drizly. Storygami is a SaaS tool that allows content creators and brands add overlays such as relevant context, social streams and call to action buttons to videos. We thank you!
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