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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

Get connected to the right mentors and your business may catapult to the next level. I figured if Matt was on the verge of bankruptcy and one mentor changed his trajectory, what if we had a formalized, community-wide program? He is very hands-on and helpful – especially for any company looking into customer acquisition.

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Bolstering the Partner Ranks at GRP

Both Sides of the Table

He shared tons of information about how how they were using marketing to quantitatively make marketing decisions at HauteLook and acquire customers for prices that were far cheaper than similar companies. Natural mentors – a desire to help. One of his biggest accomplishments there was championing the acquisition of StubHub.

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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

I acted as the occasional mentor, advisor and coach to Ethan. RedBeacon went on to sell to HomeDepot in what was considered a very successful acquisition on all sides. But Ethan had left by the time of the acquisition. The company was called Red Beacon. I was standing with him when he won the TechCrunch 50 award. Nice sweep!

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Spotting, Nurturing and Mentoring Talent – The Power of Troy Carter

Both Sides of the Table

Even an extraordinary engineer or product lead who have built a breakthrough product aren’t guaranteed success unless they can get access to capital, get much needed press to drive low-cost customer acquisition and persuade fickle business leaders to join their company and help them shape their businesses beyond tech innovation.

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8 Strategies For Sustaining Momentum In Your Startup

Startup Professionals Musings

Every new business I know dreams of building momentum in their business, where growth continues to increase, customers become your best advocates, and employee motivation is high. Unfortunately, with limited resources, this isn’t possible, and it frustrates customers and the team. Focus first on finding more of the right customers.

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Balance Your Focus Between Passion And Perspiration

Startup Professionals Musings

Here are five key ones to celebrate: Enjoy the feedback from every satisfied customer. Talking to real customers is the best way to keep your inspiration alive, as well as the best way keep on track with changing trends and future innovation ideas. Increasing customer focus and loyalty.

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Celebrating the Life and Work of Tony Hsieh

Tech.Co

It’s with profound sadness we mourn the loss of a true visionary, author, mentor, thought-leader, investor, and friend, Tony Hsieh. Under Hsieh’s leadership, Zappos revolutionized the apparel industry, and e-commerce in general, by being one of the first to prioritize customer satisfaction and service. By Frank Gruber and Jen Consalvo.

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