Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no

Product 424

Product Platform Advertising Acquisition 424

socalTECH

NOVEMBER 6, 2008

Santa Monica-based Demand Media , the media firm run by Richard Rosenblatt, former Chairman of MySpace, said Wednesday that it has launched a new service which automatically pulls up and links to related content on web pages. Pluck was a developer of social media software for web publishers. READ MORE>>

Demand 100

Demand Content Media Santa Monica 100

socalTECH

AUGUST 9, 2018

TaskUs has made its name providing much of the back end customer service and business process outsourcing for many, on-demand and Internet companies, across the ride sharing, social media, online food delivery, e-commerce and other areas. READ MORE>>.

Outsource 100

Outsource Santa Monica Social Media Commerce 100

socalTECH

JUNE 9, 2014

Los Angeles-based Jukin Media (www.jukinmedia.com) thinks it has figured that out, and instead of trying to create viral videos, has been buying up the rights to those videos--before they really go viral--to create not just a one-hit, viral video wonder, but a sustainable business. What is Jukin Media?

Media 235

Media Content Startup IP 235

Startup Professionals Musings

DECEMBER 17, 2022

Customer acquisition gets harder and more expensive. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Startup 106

Startup Pricing Cloud Computing Customer 106

socalTECH

JANUARY 14, 2011

Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video. Did the TV stimulate search?

Social Media 235

Social Media Demand Activity Marketing 235

Startup Professionals Musings

MARCH 3, 2021

For example, if you have ever watched the Shark Tank show on TV, they always ask about the cost of customer acquisition. Every startup demands logical changes along the way. You need to have quantifiable objectives, with measurements, to keep you on the path to success. Show that you have to ability to move the ball forward.

Entrepreneur 162

Entrepreneur Social Media Examples Metrics 162

Startup Professionals Musings

MARCH 20, 2020

Customer acquisition gets harder and more expensive. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Pricing 123

Pricing Cloud Computing Customer Custom 123

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Although his focus is naturally on bigger companies, I contend that his recommended strategies apply equally well to entrepreneurs and startups: Demand a mindset of deep thinking for the long term.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Startup Professionals Musings

NOVEMBER 6, 2020

Growth entrepreneurs quickly find themselves removed from day-to-day operations, and become more and more occupied by transactions with lawyers, investors, and potential acquisition partners. Once you accept equity investor money, or go public with stockholders, you won’t believe the things they demand, and the legal rules you have follow.

Statistics 124

Statistics Equity Satisfaction Entrepreneur 124

Startup Professionals Musings

MAY 1, 2019

With the real data from that surge, you need to take a hard look at business model realities, cost of customer acquisition, inventory costs, and other key metrics. It’s time to really focus on social media, videos, and email. With that first wave of customers comes a whole set of additional demands on your time and energy.

Metrics 86

Metrics Startup Training Customer 86

Both Sides of the Table

FEBRUARY 28, 2018

This is true whether it’s physical products or media products. Think about the tension between media companies and cable operators like last year when Viacom threatened to pull Nickelodeon, Comedy Central, MTV, BET, etc. companies that have to spend too heavily on customer acquisition). from Charter’s subscribers. Get Physical!

Product 296

Product Course Customer Custom 296

Startup Professionals Musings

NOVEMBER 1, 2015

Customer acquisition gets harder and more expensive. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Startup 116

Startup Pricing Cloud Computing Customer 116

Startup Professionals Musings

SEPTEMBER 26, 2014

Customer acquisition gets harder and more expensive. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Pricing 105

Pricing Cloud Computing Customer Custom 105

socalTECH

FEBRUARY 13, 2015

Los Angeles-based CurbStand (www.curbstand.com) is hoping to change that, by offering up a mobile app which connects you with the company''s network of CurbStand valet parking companies, which offers on-demand retrieval of your car, mobil payments, and on the valet parking operator side--lots of business analytics tools and reporting.

Networking 100

Networking CTO Hire CTO Coach Mobile 100

Jason Nazar

APRIL 9, 2009

It will be an open and frank town-hall conversation revealing the metrics and measurements for Mergers and Acquisitions in the online space with one of the best experts in the field. We are joined this month by Shawn Colo , the Co-Founder and Head of M&A at Demand Media. TO SIGN UP FOR THIS EVENT, CLICK HERE.

Santa Monica 54

Santa Monica Company Companies Startup 54

Startup Professionals Musings

MARCH 3, 2018

Customer acquisition gets harder and more expensive. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Pricing 52

Pricing Cloud Computing Customer Custom 52

Tech Zulu Event

SEPTEMBER 25, 2015

EnvoyNow is innovating in the on-demand food delivery space, targeting the underserved college market. Categories: mobile consumer, on-demand, chat. DigiSynd manages Disney’s brand presence in the social media space. Founded a series of successful startups resulting in IPOs and acquisitions. Utility: Envoy Now.

Fractional VPE 40

Fractional VPE Entertainment SaaS Social Media 40

Tech Zulu Event

AUGUST 13, 2010

SXSWi is five days of presentations and panel discussions from some of the biggest thought leaders in Interactive digital media space. Bootstrapping Marketing Strategy, social media marketing, web applications. . Entrepreneurism / Monetization cosmetics, social media, women in tech. . Nick Francis, Brightwurks.

Guide 69

Guide Startup Venture Capital Entrepreneur 69

Both Sides of the Table

MARCH 25, 2016

After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

APRIL 29, 2022

Stepping into unknown territories takes real customer acquisition marketing and new costs through social media, public relations, and advertising campaigns. Start today with new customer acquisition efforts. Penetrating new customer segments is not so easy. Customers suddenly become very price sensitive.

Marketing 110

Marketing Pricing Startup Customer 110

Startup Professionals Musings

JANUARY 6, 2021

Ongoing momentum requires a move to mainstream, or even late adopters, who demand simplicity in your base function. In most companies, maintaining momentum requires the right strategic partners and acquisitions, in lieu of short-term price adjustments and special sales. The company has since gone public, and is still a market leader.

Technical Review 160

Technical Review Technical Advisors Startup Mentor 160

Startup Professionals Musings

JUNE 12, 2022

Most of their new claims to innovation are acquired through mergers and acquisitions from the entrepreneurial pipeline. Customers today demand products and services personalized or tailored to local needs with embedded quality of life services. These companies usually end up going extinct, like Lehman Brothers, WorldCom, and Enron.

Startup 126

Startup Artificial Inteligence Entrepreneur Offshore 126

Startup Professionals Musings

MARCH 8, 2019

As a startup, you need to build a large customer base quickly, as Airbnb did with social media work around oversubscribed big-city conferences. Uber and Airbnb managed to remain “under the radar” of the giants by snatching up excess demand until they had their own foothold in the market.

Customer 73

Customer Custom Social Media Startup 73

Startup Professionals Musings

JUNE 26, 2020

Don’t let your passion convince you that word-of-mouth and viral marketing will suffice against well-funded competitors and ever more demanding customers. Set specific targets on the sales channels and marketing initiatives you need, including the use of social media, brand building, franchising, trade shows, affiliates, and distributors.

Product 169

Product Summary Startup Examples 169

Startup Professionals Musings

SEPTEMBER 9, 2019

Most of their new claims to innovation are acquired through mergers and acquisitions from the entrepreneurial pipeline. Customers today demand products and services personalized or tailored to local needs with embedded quality of life services. These companies usually end up going extinct, like Lehman Brothers, WorldCom, and Enron.

Entrepreneur 87

Entrepreneur Offshore Technical Review Outsource 87

Startup Professionals Musings

FEBRUARY 22, 2015

Most of their new claims to innovation are acquired through mergers and acquisitions from the entrepreneurial pipeline. Customers today demand products and services personalized or tailored to local needs with embedded quality of life services. These companies usually end up going extinct, like Lehman Brothers, WorldCom, and Enron.

Startup 102

Startup Entrepreneur Offshore Technical Review 102

Startup Professionals Musings

NOVEMBER 24, 2013

Most of their new claims to innovation are acquired through mergers and acquisitions from the entrepreneurial pipeline. Customers today demand products and services personalized or tailored to local needs with embedded quality of life services. These companies usually end up going extinct, like Lehman Brothers, WorldCom, and Enron.

Entrepreneur 105

Entrepreneur Offshore Startup Technical Review 105

Startup Professionals Musings

SEPTEMBER 23, 2017

Most of their new claims to innovation are acquired through mergers and acquisitions from the entrepreneurial pipeline. Customers today demand products and services personalized or tailored to local needs with embedded quality of life services. These companies usually end up going extinct, like Lehman Brothers, WorldCom, and Enron.

Offshore 55

Offshore Technical Review Entrepreneur Outsource 55

Both Sides of the Table

JANUARY 17, 2011

Creativity in our business lives – The average tech startup these days spends time talking with colleagues & investors about a multitude of things: customer acquisition, viral adoption, raising capital, hiring / firing employees, product features, technology trends, marketing / branding, and on and on. So I thought I would.

Writing 356

Writing Startup Ideas Summary 356

Both Sides of the Table

DECEMBER 5, 2010

After a few acquisitions they offered many of the services you think about as foundations to social networks today. It did not have the same success as Google’s acquisition and MySpace sold Photobucket 2 years later to a relatively unknown Seattle-based startup called Ontela for a reportedly $60 million.

Social Network 318

Social Network Networking Web 2.0 Startup 318

SoCal Delicious

OCTOBER 8, 2012

There is a feeling that techies are the new celebrities," says Eric Kuhn, an agent who heads the social-media department at United Talent Agency. Entrepreneurs love being around other entrepreneurs, and thats driving demand toward the beach," says Mr. Miller. areas are growing at a faster rate. than in other parts of the city.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44

Both Sides of the Table

JULY 10, 2011

Some will cite my investment two years ago in social-media advertising company Ad.ly I wrote extensively about this at the time of their first acquisitions , including this passage: “I saw a lot of this first hand in Salesforce’s acquisition of my company, Koral, which was a content management (CMS) company.

Platform 307

Platform News Startup Invest 307