SoCal CTO
MARCH 1, 2010
Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Great stuff. How Unique Is A Unique Visitor? -
SoCal CTO
MARCH 11, 2013
If you do build the MVP and show it to them, they will ask you about your metrics. They really want metrics, not a product. Cases Where a Mockup is Not Enough There are a few cases where mockups or clickable prototypes may not be enough: Usability, interaction design, etc. It won because of interface, ease of use.
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socalTECH
SEPTEMBER 29, 2015
We caught up with co-founder Joey Flores on the story behind the company's brush with death, and its recent acquisition by You42, which was announced last week. Joey Flores: Yeah, we spend the earlier part of 2014 exploring acquisition options, because we had a pretty hard time raising money. Joey, thanks for the time today.
Both Sides of the Table
NOVEMBER 14, 2017
How long does it take me to pay back my original customer acquisition costs? Many companies don’t reach the next phase either because their leadership doesn’t adapt as an organization or because they don’t design processes that lead to scaled outcomes. How profitable is my product or service?
SoCal CTO
MARCH 20, 2007
I also read - The Difference Between Apple and Microsoft Marketing that tells us: Apples marketing is designed for Time Poor buyers, while Microsofts is designed for Time Rich buyers. I would agree that Apples product design would suggest that it aims at Time Poor buyers. Its certainly something to keep in mind.
Startup Professionals Musings
SEPTEMBER 12, 2015
I find that well-designed teams work very effectively this way, despite the challenges. Virtual teams need a tool-acquisition process, training program and support contact for all technology provided. Clear objectives and metrics are established early. As with all elements of business, finding the right people is the first step.
SoCal CTO
DECEMBER 7, 2009
My initial conversations normally focus on the core of the business, important Startup Metrics , probably marketing strategy (ex. SEO for Startups and Negative Customer Acquisition Costs ) and, of course, the product itself. How will the other user interface possibly help us with acquisition, retention and referral?
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