TechCrunch LA

SEPTEMBER 7, 2021

“They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. At this point, we’re a little over 400 people, and we manage upward of $500 million in spend on Facebook and Google, including Instagram and YouTube. Primarily here in LA, which is kind of the hub of these companies, but also all over.

Commerce 211

Commerce Content Marketing Startup 211

Berkonomics

FEBRUARY 13, 2014

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Most of us are still searching for the combination of monetization devices that work best for us.

Metrics 207

Metrics Sites Advertising Web 207

Jason Nazar

MAY 1, 2016

I’ve been a part of dozens (maybe hundreds) of product launches And in each of these cases I ask my team to put together a simple dashboard of a small set of metrics for our paid and free products that let me know the success of our efforts. For startup entrepreneurs, you can also track these metrics with Google analytics.

Marketing 40

Marketing CPC Metrics .Net 40

Jason Nazar

NOVEMBER 1, 2015

I’ve been a part of dozens (maybe hundreds) of product launches And in each of these cases I ask my team to put together a simple dashboard of a small set of metrics for our paid and free products that let me know the success of our efforts. For startup entrepreneurs, you can also track these metrics with Google analytics.

Marketing 40

Marketing CPC Metrics .Net 40

socalTECH

JANUARY 14, 2011

For example, if you see a TV spot for Toyota, and then Google it, or you see a display ad on CNN and then open up a tab in your browser, talk about it on Facebook, or even walk into the dealership, we're able to quantify, very specifically, what combination of what kinds of media drove that sale and how that activity interacted with each other.

Social Media 235

Social Media Demand Activity Marketing 235

Startup Professionals Musings

MAY 10, 2019

Use business metrics and tools to tune your efforts. Start by getting familiar with social media analysis tools, such as Google Analytics, Snaplytics, and SproutSocial. Always gauge progress by business indicators, like customer acquisition cost and customer satisfaction. Do your homework before you begin.

Social Media 99

Social Media Media Tool Startup 99

socalTECH

DECEMBER 11, 2017

They were putting online advertisements through Google Ads to solicit people to rent equipment, who could not figure it out on their own. You have to make sure your cost of acquisition, retention rates, and conversion metrics are all in place. So where are you now? In 2014, we raised quite a bit of money from St.

Startup 174

Startup Metrics Customer Custom 174

Startup Professionals Musings

AUGUST 27, 2018

The best companies, including Google, create urgency within their team by engaging them in the business, addressing personal needs and flexibility, and building win-win relationships. Allocate funds for intrapreneurship and acquisitions. Set metrics and rewards specifically for innovation.

Metrics 58

Metrics IBM IBM Competition 58

SoCal CTO

FEBRUARY 25, 2007

skip to main | skip to sidebar SoCal CTO Sunday, February 25, 2007 Challenge of Predicting Winners I just read a bit on the payout to YouTube from the Google Acquisition ( Internet News , CNN ). Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

SoCal CTO

FEBRUARY 25, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

CTO Coach 150

CTO Coach Southern California CTO Hire Startup 150

SoCal CTO

FEBRUARY 17, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

Blogging 150

Blogging CTO Coach Southern California CTO Hire 150

socalTECH

SEPTEMBER 27, 2013

Google and Yahoo aren''t going to buy them, AOL has already made its bet, and your only real path to an exit is an IPO for any kind of liquidity. How about mergers and acquisitions? For a similar company, with the same metrics and stage, valuations had been tiny. That''s true of many Southern California ad-tech companies.

Southern California 124

Southern California SoCal Commerce Invest 124

SoCal CTO

FEBRUARY 17, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

Los Angeles 150

Los Angeles CTO Hire CTO Coach Develop 150

SoCal CTO

FEBRUARY 27, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

eHarmony 150

eHarmony CTO Coach CTO Hire Southern California 150

SoCal CTO

FEBRUARY 17, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

Incubator 150

Incubator CTO Coach Southern California CTO Hire 150

SoCal CTO

FEBRUARY 17, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

SoCal CTO

FEBRUARY 20, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

socalTECH

AUGUST 31, 2009

Most recently, that was dMarc, which they sold to Google. Back to NextMedium, how did that acquisition come about? Plus, ROI metrics are entering into the picture--even for awareness building and top-of-the-funnel building. You need formal metrics and ROI components, and ROI insights are becoming critical.

Southern California 164

Southern California Venture Capital Advertising Entrepreneur 164

Startup Professionals Musings

MAY 9, 2016

Many pundits feel entrepreneur Jonathan Abrams failed to get the professional management and resources he needed to scale, including turning down an offer from Google for $30 million and was run over by Facebook, a later competitor. You need to nurture non-organic growth partnerships and acquisitions to maximize your valuation.

Social Network 59

Social Network Startup Demand Entrepreneur 59

SoCal CTO

FEBRUARY 23, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

Los Angeles 150

Los Angeles Networking CTO Coach Angel 150

Both Sides of the Table

JULY 1, 2010

And finally, Scott demonstrated his internal management tool for managing the metrics of his business. Rumored to have turned down acquisition offers from Yahoo and Facebook. Competitors: Google (Invite Media) , MediaMath , X+1. If you’re an entrepreneur make sure you watch the video for that segment alone. Foursquare.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Steve Reich

JUNE 11, 2012

Why does Google dominate search? ” Not “we will take over the world” or “we’ll make a spectacular acquisition” We’ll make the product easier for our small business customers to use, and make it easier for partners to work with us. They obsess about having the best search out there.

Customer 97

Customer Custom Software Review SaaS 97

Jason Nazar

JUNE 1, 2016

If you’ve got half of your round committed from Google Ventures, say so. They should include stats like your growth rate (more important than your aggregate users), your cost per acquisition, user engagement and any early signs of conversion and monetization. Communicate these metrics in the first five minutes of your meeting.

Slides 49

Slides Startup Entrepreneur Metrics 49

Startup Professionals Musings

JANUARY 17, 2022

Pick a single metric that is the focus for all growth. Today’s world is full of metrics leading to business growth, including customer logins, revenue per customer, retention, and average solution price. For many companies, the long game is choosing the right strategic partners and acquisitions. Less is more.

Startup 144

Startup Social Media Metrics Customer 144

Tech Zulu Event

MAY 9, 2014

In seed stage funding, we’re often told that the investments are ultimately about the people/teams, and not necessarily the metrics. Prior to SoundBetter, the only way music and recording artists could recruit the services of professional mixers and mastering engineers was through Google, Craigslist, and referrals.

Startup 111

Startup Mobile Commerce Education 111

Tech Zulu Event

DECEMBER 13, 2013

My every day is trying to fundraise, reaching, re-reaching out, and trying to keep people updated with metrics. We haven’t had any capital to really test customer acquisition strategies. We have played around Facebook; we are now going to do some Google AdWords and AdSense.

Technical Review 87

Technical Review Mobile Startup Los Angeles 87

Both Sides of the Table

DECEMBER 27, 2011

While Google and Facebook will buy “acquihires” (at least as of Dec 2011), many acquirers hate the idea of buying companies that aren’t profitable. When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?”

Startup 418

Startup Venture Capital Sales Technical Review 418

socalTECH

NOVEMBER 17, 2010

Our metrics show that when people watch chips, they increase their tendency to want to watch that feature length film. We represented Google in the acquisition of YouTube. Secondly, it's a changing environment for studios, as they are looking for ways to maximize their assets. So, online video was right in my wheel house.

Startup 190

Startup Los Angeles Content Hollywood 190

Tech Zulu Event

MARCH 25, 2014

Noor Siddiqui – Remedy On Glass , helping doctors collaborate using Google Glass. Joergen Aaboe – Momentfeed , combining life foot traffic with reduced customer acquisition costs. Alex Taub – Social Rank , Twitter metrics and engagement tool. Mike Norman – WeFunder , bringing crowd investing to the world.

Entertainment 99

Entertainment Google Entrepreneur Course 99

Both Sides of the Table

MARCH 25, 2016

In our industry we call that a TAM (total addressable market) and I’m sure you can even Google methods for calculating a TAM. The metrics were good but we wondered how much better they would be when we expanded our product. This is based on “price elasticity” and you can google that to understand it better.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

APRIL 15, 2019

Pick a single metric that is the focus for all growth. Today’s world is full of metrics leading to business growth, including customer logins, revenue per customer, retention, and average solution price. For many companies, the long game is choosing the right strategic partners and acquisitions. Less is more.

Social Media 87

Social Media Metrics Customer Custom 87

SoCal Delicious

SEPTEMBER 22, 2008

First, let me recommend reading a previous blog, called omg I’m just a startup, I can’t do those fancy metrics. This likely means something like Google Analytics , although there is a very large universe of equivalent tools out there as well. User acquisition via each method you use. Aggregate metrics.

Startup 29

Startup IP Email Report 29

Both Sides of the Table

JUNE 12, 2010

Google Analytics vs. Facebook’s new analytics tool. Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date. Metrics: 50mm users (up from 40mm in Dec 2009), -Competition includes: Spotify , Last.fm. Competitor: Slide.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

Startup Professionals Musings

APRIL 14, 2017

Pick a single metric that is the focus for all growth. Today’s world is full of metrics leading to business growth, including customer logins, revenue per customer, retention, and average solution price. For many companies, the long game is choosing the right strategic partners and acquisitions. Less is more.

Competition 65

Competition Social Media Metrics Customer 65

Both Sides of the Table

MAY 23, 2012

In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. According to Google data 30% of all restaurant searches now come via mobile devices.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347