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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

Our new customer acquisition has grown and our costs have plummeted. We are actually getting paid now to obtain customers, so our customer acquisition costs are now negative. A negative customer acquisition cost! I’m going to be using that as an example for a long time!

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Tapping The Power Of The Crowd For Ideas, Advice and Funding, with JumpStartFund

socalTECH

Can tapping the power of the crowd not only help you find customers and help fund your project, but also help you shape your startup idea and find funding? A new, Los Angeles area startup, JumpStartFund (www.jumpstartfund.com) recently launched, offering up a combination of crowdfunding and crowd-advice for entrepreneurial ideas.

Ideas 178
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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

He is very hands-on and helpful – especially for any company looking into customer acquisition. o CPM model gave him control over the information in the acquisition cycle so he focused on that. - Since selling Matt has gone on to become one of the smartest angels I have seen operate. He told them it was now or never.

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Small Ideas, Big Benefits

InfoChachkie

Such ideas require little-to-no capital, usually last for a relatively short duration and are of nominal size. Note that I am not purporting that these are particularly amazing or unique ideas. Investors invest in people, not ideas. If you just ask yourself, “then why bother?” – read on friend, read on. From Small to Tall.

Ideas 153
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Bio Roundup: Grail Acquisition, Libra’s Launch, Tau Trial Results & More

Xconomy

The idea is to diagnose cancer well before symptoms show, giving clinicians a better chance to treat the disease. This week, the gene sequencing giant announced it is acquiring Grail in an $8 billion cash and stock deal.

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Startups Need Mergers And Acquisitions For Growth

Startup Professionals Musings

This strategy is called “organic growth,” yet it alone may yield only a fraction of the potential you could achieve, unless you add the additional strategies of partnerships and M&A (mergers and acquisitions). Actively pursue mergers and acquisitions. Overreliance on acquisitions drains resources and de-motivates internal teams.

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10 Entrepreneur Myths That Need Not Dilute Your Focus

Startup Professionals Musings

Most of you aspiring entrepreneurs probably have long searched for that special idea that will catapult you and your startup to success. Yet, my experience as a business advisor and investor has convinced me that the magic is not the idea, but you and the execution. Every investor I know hears the same ones over and over again.