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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I covered that topic in my Twitter is RSS post. Thus, we click!

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How to Start a Podcast

Tech.Co

A few high-profile acquisitions put Spotify into the running against Apple, while buzzy new startups like Luminary jumped into the pool as well. A reasonably high-quality microphone is likely the biggest investment you'll need to make. There are two main ways to get your own RSS feed. How to record a podcast.

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8 Fundraising Deal Breakers Inexperienced Entrepreneurs Routinely Create

InfoChachkie

Because of the rapid pace with which Venture Capitalists review investment opportunities, they must employ pattern matching techniques which include identifying common fundraising deal breakers. Surprisingly, most venture investments do not break down over valuation. A version of this article previously appeared on Forbes.

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How This Startup Kicked Oracle’s A$$

InfoChachkie

They all invested. We took an investment of 2M Euros. The second major challenged faced by MySQL was the surprise acquisition of one of its key partners, InnoDB, by Oracle. and we managed over time to turn it (the acquisition) into a strength.". You must not pull out now. We spent 1.6M Euros on the lawsuit. And we won.

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7 Business Mistakes Serial Entrepreneurs Never Make (Twice)

InfoChachkie

In addition to paying the consultant, you must invest time to educate them. In many instances, it is difficult to gain an adequate return on this time investment, as the knowledge transferred is lost once the consultant moves on to their next client. Fallacy: An entrepreneur’s two most precious assets are time and money.

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When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. When we initially invested in DataPop in 2010, we placed a bet on a serially successful team that had grown up together at DoubleClick, Yahoo!

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Top 120 Startup Posts for 2010

SoCal CTO

- SoCal CTO , January 13, 2010 5 Lessons from 150 startup pitches - A Smart Bear: Startups and Marketing for Geeks , July 11, 2010 9 Reasons Why Many Smart People Go Nowhere - Life Beyond Code , March 29, 2010 No Accounting For Startups - Steve Blank , February 22, 2010 Startup Advice In Exactly Three Words - #StartupTriplets - OnStartups , January (..)

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