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Startup Metrics

TechEmpower

One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Next, define what you need from a metrics and reporting standpoint. Don’t overcomplicate things with reporting tools. This isn’t a simple, first-cut acquisition pipeline!

Metrics 260
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

Customer 100
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Report: Demand Media Sorting Out Accounting Before IPO

socalTECH

A report today says that the latest updates to Demand Media's S-1 are a result of government scrutiny over how the firm is accounting for content developed for its sites. AllThingsD said the accounting questions have delayed Demand Media's roadshow until the beginning of the year. READ MORE>>.

Demand 145
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Demand Media Gets New Competitor, Yahoo, After Associated Content Buy

socalTECH

Los Angeles-based Demand Media , the user-generated content venture of Richard Rosenblatt, has new competition this afternoon, from Yahoo , after Yahoo announced it would acquire content publishing firm Associated Content. Financial terms of the acquisition of Associated Content were not disclosed.

Yahoo 150
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Pluggedin Media Looks For Buyer

socalTECH

Los Angeles-based Pluggedin Media , which operates a web site focused on streaming of high quality, music videos in HD and broadcast quality, is looking for a buyer. Tags: merger content acquisition pluggedin hdtv media. O'Brien is one of the co-founders of Xdrive, which was sold to AOL in 2005. READ MORE>>.

Media 100
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Pluggedin Media Looks For Buyer

socalTECH

Los Angeles-based Pluggedin Media , which operates a web site focused on streaming of high quality, music videos in HD and broadcast quality, is looking for a buyer. Tags: merger pluggedin acquisition content hdtv media. O'Brien is one of the co-founders of Xdrive, which was sold to AOL in 2005. READ MORE>>.

Media 100
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Google Wants to Disrupt Home Automation with $3.2 Billion Nest Acquisition

Tech Zulu Event

With over $100 million from its investors including Kleiner Perkins, Google Ventures, Shasta Ventures, and Lightspeed Venture Partners, among others, Nest is reported to have been on the verge of another $150 million raise in a Series D round and would have eventually gone public. Nest is not Google’s first hardware acquisition.

Google 86