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Startup Metrics

TechEmpower

One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Next, define what you need from a metrics and reporting standpoint. Don’t overcomplicate things with reporting tools. This isn’t a simple, first-cut acquisition pipeline!

Metrics 260
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

Customer 100
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Local.com Buys More Web Hosting Customers

socalTECH

Irvine-based Local.com reports this morning that it has acquired another 10,000 web hosting customers, from LaRoss Partners, LLC. According to Local.com, the buy brings its total web hosting subscribers to 50,000. Tags: local.com merger acquisition laross hosting ecommerce. The deal was worth $1.6M READ MORE>>.

Web 124
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Internet Brands Buys Two Web Sites, Looks To Future Acquisitions

socalTECH

Los Angeles-based Internet Brands disclosed Tuesday as part of its earnings report that the firm has purchased two web sites, BensBargains.net, and GrooveJob.com. Separately, Internet Brands said it has secured a $35M revolving line of credit from Silicon Valley Bank, which it plans to use for acquisitions starting in mid-2009.

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Xsolla Acquires Slemma

socalTECH

Los Angeles-based videogame commerce technology developer Xsolla says it has acquired Slemma, a developer of data analytics and visualization and reporting software. The company said Slemma's web-based tools allow users to create simple, easy-to-use and dynamic data reports with customizable dashboards.

Commerce 113
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Experian Buys 41st Parameter

socalTECH

Costa Mesa-based Experian , the provider of credit reporting services and related information, announced this morning that it has acquired 41st Parameter , a provider of device identification technology for the cyber security market. Financial terms of the acquisition were not announced. READ MORE>>.

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Report: Websense On The Block

socalTECH

San Diego-based Websense is reportedly considering a sale of the company, according to a report this week in the Wall Street Journal. Websense is a provider of web filtering software. The Journal reports Websense has hired investment banking firm Qatalyst Partners on the sale.

Report 145