maximize 
Startup Professionals Musings
JANUARY 9, 2022
Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Create an action plan with metrics. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics.
Startup Professionals Musings
NOVEMBER 4, 2015
The key elements of leadership in a company, both individual and organizational, are less tangible, but very critical in setting a market value for investment, acquisition, or going public. Research has confirmed that culture is a primary driver for financial performance, customer experience, and team productivity.
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Startup Professionals Musings
MAY 1, 2019
Image via Pixabay As a mentor to many small business owners, I always caution them that you can never relax completely, just because your initial solution or product set appears to be getting traction, and the market buzz is positive. Document processes and metrics for economies of scale.
Startup Professionals Musings
MAY 10, 2019
I recommend the following steps as a start for maximizing your own return. Jumping in haphazardly with poorly a focused message is definitely non-productive, and may harm your business. Use business metrics and tools to tune your efforts. Do your homework before you begin.
Both Sides of the Table
NOVEMBER 14, 2017
An alternate outcome that I also unfortunately observe in some cases are companies who had extreme early success with an initial product adoption but failed in key areas that limited the growth and therefore the ultimate financial outcomes. How profitable is my product or service? As an early-stage VC I love this phase.
socalTECH
JANUARY 24, 2011
Matthias Galica: My last role was as a product manager for another local startup, Woome.com, an online dating site. Online dating is all about acquisition, and maximizing the ROI for people coming in, and figuring out how that corresponds to their lifetime value. In that market, there are literally no ROI metrics.
Startup Professionals Musings
MAY 9, 2016
Most begin by doing the product development, marketing and sales alone, but struggle making the transition to hiring and coaching others, defining repeatable processes and focusing on future strategy. When you build a great solution or product, all you can think about is shipping more volume of your product to a larger audience.
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