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OpenX Sets Marketing Head

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Los Angeles-based online advertising technology provider OpenX announced this morning that it has named Matthew Reid as its new Vice President of Marketing. OpenX said that Reid will oversee branding, customer acquisition and product marketing. Reid reports to Jason Fairchild, OpenX's Chief Revenue Officer.

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OpenX Gets $22.5M More For Online Advertising

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Pasadena-based advertising technology firm OpenX has raised $22.5M The company said the new funds will go towards growth, financing acquisitions, and international expansion. Acording to OpenX, it more than doubled its team in 2012 to 260 employees, and saw greater than 100 percent year-over-year growth in both 2011 and 2012.

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OpenX Buys JumpTime

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Los Angeles-based OpenX announced this morning that it has acquired JumpTime , a developer of technology to help publishers calculate the value of their content assets. OpenX said that JumpTime's team will join the company as a part of the buy. OpenX is backed by Accel Partners, Index Ventures and SAP Ventures. READ MORE>>.

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OpenX Snags New CFO From Fandango

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Los Angeles-based OpenX said on Tuesday that it has named a new CFO. According to OpenX, Rob Leff, formerly the CFO of Fandango, will join the company to lead its global finance team. OpenX, which is led by CEO Tim Cadogan, operates its own online advertising exchange, as well as software which powers that ad exchange.

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OpenX Adds Japanese Investor

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Los Angeles-based OpenX Software has a new investor, the firm said today, Japanese company cyber communications, inc. According to OpenX, cyber communications, which is a wholly owned subsidiary of Dentsu Inc., OpenX said it has now raised more than $75M in funding. Global Investment, Inc., and Presidio Ventures.

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OpenX Buys LiftDNA

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Pasadena-based OpenX Technologies , the developer of Internet ad serving technology, announced this morning that it has acquired LiftDNA , a provider of yield optimization software for online publishers. Financial terms of the acquisition were not disclosed. READ MORE>>.

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OpenX Launches New Service Around Content Optimization, Ad Monetization

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Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. OpenX said it can the use that information to help improve advertising revenues. The new product comes thanks to the acquisition last fall of JumpTime.

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