Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

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Social Media Media Product Metrics 102

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his new book “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 91

Social Media Media Metrics SEO 91

socalTECH

JANUARY 25, 2018

Santa Monica-based Freenfly , a startup that helps brands tap into a network of content creators and brand advocates on social media, has raised $8.5M Greenfly says the new funding will go towards technology, user acquisition, marketing initiatives, and new hires. in a Series B funding, the company said today. in funding.

Marketing 133

Marketing Funding Santa Monica Social Media 133

socalTECH

AUGUST 25, 2014

Zao develops a platform which helps reward a company''s employees for finding new recruits for a company, automating hiring referrals via social media such as Facebook and LinkedIn. Amris said it will use the buy to bolster its eRecruitment platform. Financial terms of the buy were not disclosed. READ MORE>>.

Social Media 138

Social Media Platform Acquisition Los Angeles 138

Startup Professionals Musings

AUGUST 3, 2022

Here is an outline of some key force multipliers that I have seen used effectively in the ongoing battle for business survival and success: Establish a presence on multiple social media channels. Amazingly, I still find that many small businesses still don’t use any social media, much less appear on a range of platforms.

Marketing 119

Marketing Social Media Mentor Conference 119

socalTECH

MARCH 21, 2017

The Snapchat analytics software developed by Los Angeles-based Naritiv , a startup producing online content for brands, has been acquired by social media management firm Hootsuite. Financial terms of the acquisition were not announced. The announcement was made on Tuesday. READ MORE>>.

Snapchat 100

Snapchat Software Social Media Los Angeles 100

TechCrunch LA

MARCH 8, 2019

Warren’s plan called for regulators to be appointed to oversee the unwinding of several acquisitions that were critical to the development of the core technology that make Alphabet’s Google and the social media giant Facebook so profitable… and Zappos.

Technical Review 144

Technical Review Startup Chief Technology Officer Social Media 144

TechCrunch LA

OCTOBER 16, 2019

Now, Thrive Global is adding a tech tool to its arsenal of cognitive behavioral therapies with the acquisition of the Los Angeles-based startup, Boundless Mind. Terms of the deal were not disclosed, but the stock and cash acquisition will see all nine members of the current Boundless team join Thrive Global.

Artificial Inteligence 226

Artificial Inteligence Seed Funding Startup Screening 226

TechCrunch LA

OCTOBER 19, 2019

Popular messaging app Kik is, indeed, “here to stay” following an acquisition by the Los Angeles-based multimedia holding company, MediaLab. ” MediaLab is a holding company that owns several other mobile properties , including anonymous social network Whisper and mixtape app DatPiff.

Social Network 153

Social Network Los Angeles Social Media Blogging 153

InfoChachkie

JUNE 16, 2011

In social media, the underlying artifact of the ecosystem is that consumers are following people. 5) Twitter’s recent $40M acquisition of TweetDeck is an interesting development. 5) Twitter’s recent $40M acquisition of TweetDeck is an interesting development. I have been monetizing social media for six years.

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Social Media Platform Media Networking 252

Tech Zulu Event

OCTOBER 15, 2012

Email marketing and cross-channel interactive marketing saas solutions provider ExactTarget has acquired Pardot, a marketing automation provider and iGoDigital, web personalization provider in a move that will revolutionize its marketing platform. The acquisitions are meant to make the firm’s marketing platform better.

Platform 56

Platform Marketing Social Media Web 56

socalTECH

APRIL 4, 2018

Los Angeles-based Fullscreen announced this morning that it has acquired Reelio , the developer of an influencer marketing platform focused on the millennial and Gen Z market, helping brands, advertisers, and agencies identify social media influencers. Financial terms of the buy were not announced.

Social Media 100

Social Media Advertising Los Angeles Platform 100

Tech Zulu Event

JANUARY 15, 2014

Google’s acquisition of Nest gives the the co-founders an early exit and resources to up their hardware game. Nest is not Google’s first hardware acquisition. “Google has the business resources, global scale and platform reach to accelerate Nest growth across hardware, software and services for the home globally.”

Google 86

Google Acquisition Resource Social Media 86

socalTECH

JUNE 22, 2010

According to uSamp, the funding will go towards acquisitions, development of its next-generation panel management platform, for its operations, and social media technology enhancements. uSamp's online platform is used to manage online polling and sampling for clients.

Sample 133

Sample Encino Social Media Platform 133

socalTECH

MAY 5, 2011

West Hollywood-based CityGrid Media , the unit of IAC formerly known as CitySearch, said today that it has acquired BuzzLabs , a social media monitoring and sentiment analysis software developer. The company explained that it would be integrating BuzzLabs' technology into its platform over the next three to six months.

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CitySearch Media West Hollywood Social Media 194

socalTECH

JUNE 8, 2020

Our interview today is with Scott Grimes , the CEO of Los Angeles-based Stackin' , which operates a text-based, financial messaging platform. Scott Grimes: Ultimately, we are a text messaging platform build on top of Twilio. What we do, is we take them from social media into a one-to-one relationship, via text, directly to their phone.

Content 124

Content Social Media Startup Artificial Inteligence 124

Startup Professionals Musings

DECEMBER 31, 2018

For example, Facebook added WhatsApp as a cross-platform messaging and Voice over IP (VoIP) service to enhance the self-sustaining growth their social media platform before any downturn. Implement a plan of regular strategic acquisitions. Too many businesses only think of new products when in crisis mode.

Examples 99

Examples IP Acquisition Social Media 99

TechCrunch LA

SEPTEMBER 7, 2021

“They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. We’ve worked with lots of startups at different points in the funnel, starting from the ground up and working with them through various rounds of funding, all the way through acquisitions, including two by unicorns.

Commerce 211

Commerce Content Marketing Startup 211

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video.

Social Media 235

Social Media Demand Activity Marketing 235

socalTECH

APRIL 15, 2021

According to TrillerNet, it acquired FITE, a global live-event and Pay-Per-View, SVOD and AVOD and streaming platform for sports and entertainment, and separately, also acquired Amplify.ai, a developer of conversational AI tools for brands and others. Financial terms of the two deal were not announced.

Artificial Inteligence 113

Artificial Inteligence Company Companies Entertainment 113

socalTECH

SEPTEMBER 23, 2008

Santa Monica-based Social Project--which was once known as Tagworld--has been acquired by MTV Networks, MTV said Monday. Financial terms of the acquisition were not disclosed. Social Project is behind the development of Flux, software which allows web publishers to create their own social networking web sites.

Santa Monica 100

Santa Monica Draper Social Media Social Network 100

socalTECH

NOVEMBER 13, 2020

We've created a social media platform which helps you meet new people, and we're also very focused on privacy, and don't sell your data, don't spy on you, but provide an environment where you can meet other people based on shared interests and shared locations. We're using Google Maps for our GPS component.

Mentor 157

Mentor Southern California Startup Networking 157

Xconomy

JANUARY 24, 2017

If you do a Google search for AAPL, the stock ticker for Apple, the top search results are typically Yahoo Finance, Twitter, Google Finance—and StockTwits, a social media communications platform for Wall Street traders and active retail investors.

Social Media 28

Social Media San Diego Yahoo Google 28

TechCrunch LA

APRIL 16, 2019

The New York-based company was founded last year by Gina Bartasi, a fertility industry vet who previously launched Progyny, a fertility benefit solution for employers, and FertilityAuthority.com, an information platform and social network for people struggling with fertility.

Mobile 167

Mobile Pricing Social Network Los Angeles 167

SoCal CTO

MARCH 5, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Southern California 150

Southern California CTO Coach CTO Hire Social Media 150

Tech Zulu Event

MARCH 19, 2015

Social Media Automation Tools. Social media has become a critical communication channel for businesses to acquire new clients, reduce support costs, and learn about customer preferences. However, social media maintenance can be an expensive activity for businesses because it is labor-intensive and abstract in nature.

Competition 40

Competition Technology Social Media Tips 40

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

Technical Review 384

Technical Review SEM SEO Marketing 384

Startup Professionals Musings

AUGUST 18, 2017

If you are proposing a merger or acquisition, or simply seeking an investor for your business, the process is the same. Mark Zuckerberg was not the first to build a social media platform, so he had to find investors who believed in him. You have to put together a convincing story of a win-win opportunity for both sides.

Social Media 58

Social Media Coach Invest Media 58

socalTECH

MARCH 1, 2012

While I was there, I was product manager leading efforts to include third party content into the platform. After IAC, I started my own company, MerchEngines, which was a search marketing platform for local businesses. in 2009, and through that process I learned a lot about local businesses, and about customer acquisition pain points.

Southern California 245

Southern California Idealab Startup Customer 245

Both Sides of the Table

MARCH 5, 2010

It serves a similar role as Digsby (which I love using) albeit from a social media metaphor rather than an IM metaphor. In addition they are a platform (the OS part) where they’re encouraging developers to build third party apps on their platform. It has some similarities with Brizzly in this regard.

Angel 254

Angel Technical Review Software Review Platform 254

Tech Zulu Event

SEPTEMBER 13, 2011

He is a marketing professional with over 8 years of extensive online and social media marketing experience. We focus on developing strong distribution channels through social media, search, blog outreach and email programs to accelerate the discovery, sharing and engagement with Funny Or Die content.

Sites 61

Sites Marketing Social Media Social Network 61

Tech Zulu Event

AUGUST 6, 2012

Jobscience early today acquired Atomkeep in a move the company says was to help job seekers validate their social image over the various social networks to avoid mistaken identities from would be employers. Job seekers too are aware of the impact of their social relationships to their professional lives.

Social Network 61

Social Network Social Media Blogging Screening 61

socalTECH

JUNE 9, 2014

We then help push those videos through social media channels, and help them go viral. We''re taking that content, and publishing it on our licensing platform, which is much like a Getty Images for video. going to put it on their channel on Youtube, or maybe their website platform.

Media 235

Media Content Startup IP 235

socalTECH

OCTOBER 30, 2013

Farbod Shoraka: My background is actually in mergers and acquisition advisory. The florist business center we launched recently empowers florists, with tools to run email marketing campaigns, reach out through social media, and even gives them a point of sale system and website builder. It''s sort of an Etsy for flowers.

Beverly Hills 157

Beverly Hills Technical Review Design Startup 157

socalTECH

MARCH 8, 2013

Clearly, globally, data is coming out of the explosion of cloud, mobile, social media, and healthcare areas. Each of those dimensions really overwhelms existing platforms, whether that's a relational database or business intelligence tools. Why is Big Data taking off, and why the interest in this area? It's just exploding.

Incubator 208

Incubator Startup CTO Hire Ideas 208

Tech Zulu Event

MARCH 27, 2013

ROAR is an integration partner of Appcelerator, and they build native cross platform apps on Titanium. ROAR.pro does not only focus on mobile apps they also provide social media marketing strategy for companies and events. As a start-up mobile app development company, ROAR focuses on the non-profit and church verticals.

Mobile 92

Mobile Social Media Startup Media 92

Tech Zulu Event

AUGUST 15, 2011

and most recently Myspace, where he ran an online marketing team focused on SEO, social media, and paid traffic acquisition. His firm works to infuse projects with the management, social and production assistance needed to break away from the pack. Tony has previously worked for organizations like PayPal, Yahoo!

SEO 85

SEO CTO Coach Conference Social Media 85