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7 Keys To Using Social Media to Kickstart Your Brand

Startup Professionals Musings

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

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Snap's Price Tag For Zenly: $213.3M

socalTECH

in cash for Zenly , the developer of a location-based social media app, in May, the company disclosed in its quarterly results on Thursday. Earlier reports had placed the acquisition of Zenly at between $250M to $350M. Los Angeles-based Snap Inc. paid $213.3M Snap said it paid $196.1M in cash paid to sellers, $9.3M

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Gimlet Media and Anchor: What Spotify’s Acquisitions Mean for Podcasts

Tech.Co

It reportedly paid a hefty $230 million to acquire the podcast publisher and network startup Gimlet Media, and has also acquired the podcast monetization platform Anchor for an undisclosed price. It’s the biggest podcast industry acquisition ever, and Spotify isn’t done. Spotify Acquires Gimlet Media and Anchor.

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6 Growth Challenges That Every Good Startup Will Face

Startup Professionals Musings

Prices begin to decline quickly. The first customers are early adopters who are the least price-sensitive. Unfortunately, the mainstream customers who can really drive revenue care more about price. Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over.

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ReachLocal Launches ReachCast

socalTECH

According to the firm, the new product provides Web presence management to its customers, helping customers to drive their online search discovery, manage their reputation, and also manage social media marketing. Pricing on the new offering was not disclosed.

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Snap To Price On Wednesday, List On Thursday In IPO

socalTECH

Venice, California-based Snap --in what will be Southern California's biggest technology IPO, ever--is expected to price its IPO on Wednesday night, and start trading on Thursday morning. The company has set an estimated IPO offering range of between $14.00 and $16.00 per share, and is hoping to sell 200 million shares in its IPO.

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6 Reasons Your Hockey Stick Growth Curve Can Go Flat

Startup Professionals Musings

Prices begin to decline quickly. The first customers are early adopters who are the least price-sensitive. Unfortunately, the mainstream customers who can really drive revenue care more about price. Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over.

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