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Startup Metrics

TechEmpower

When talking to startup founders or other innovators, we always ask questions to better understand their business as a core. One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Next, define what you need from a metrics and reporting standpoint.

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Snapchat Reportedly Near Acquisition Of Vurb For $110M

socalTECH

Venice-based Snapchat is reportedly near a $110M acquisition of mobile search startup Vurb , according to reports. The original report cited a "person famliar with the deal". Neither Snapchat nor Vurb have yet confirmed the deal, which apparently has yet to be signed. READ MORE>>.

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Report: Vizio Acquisition By LeEco May Be At Risk

socalTECH

The record, $2 billion acquisition of Irvine-based TV maker Vizio has hit some serious turbulence, with reports saying that the deal may be abandoned or cancelled , due to issues China's recent restriction of moving capital overseas. READ MORE>>.

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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no

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Report: Southern California Startups Focus More On M&A, Profit

socalTECH

A new report, issued by Silicon Valley Bank over the last week, has found that Southern California startups are far more focused on being acquired than on IPOs, and also on making profits, compared with most startups. The full report is posted online.

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Report: Snap Acquires Metamarkets

socalTECH

Venice-based Snap , the parent company of Snapchat , has reportedly acquired programmatic advertising startup Metamarkets , according to unconfirmed reports. Those reports place the transaction value of the buy at less than $100M. Neither Snap nor Metamarkets have yet announced any acquisition. READ MORE>>.

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SoCal Investors Score With Klout Acquisition

socalTECH

A number of Southern California angel investors, and one of its venture firms, have scored an exit over at social media influence measurement startup Klout , as the San Francsco company said Thursday that it is being acquired by Lithium Technologies. klout litihium technologies merger acquisition influence social media paigecraig lindzon'