Startup Professionals Musings
AUGUST 24, 2022
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.
SoCal CTO
NOVEMBER 17, 2009
I frequently work on networking through the social web and building new relationships that will foster knowledge gathering or business growth. Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. A negative customer acquisition cost!
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socalTECH
SEPTEMBER 12, 2019
We have not just engineers, but designers, UI, UX, analytics, product managers, user acquisition, marketing managers, and others. My co-founder and I both had this vision of leveraging mobile and web technology, to make it easier for people to connect to each other in their demographic. Those communities already exist.
socalTECH
MARCH 19, 2019
Stacy Stubblefield: We do two factor authentication, which basically means we send text messages with the codes you get when you log into a web site or even when you're just registering for a website. Ryan Disraeli: I was studying business with an emphasis on entrepreneurship. We were really focused on customer acquisition.
socalTECH
OCTOBER 29, 2012
From research and working with IAC, was saw that more than fifty percent of the videos online are web humor and comedy. Before, no one was teaching you how to look at comedic content, how to study it, and how to replicate it. Daniel Altman: For us, it's about user acquisition, and working on the technology.
socalTECH
NOVEMBER 17, 2010
We said to the studios--you have this amazing content, why not let us clip it all up, find the best moments in film, and allow users to post those to their blogs and Facebook pages, and let us create curated channels on the web? How is this different than the movie clips floating around the web now? Rich Raddon: There are two things.
socalTECH
NOVEMBER 19, 2012
One of the fastest growing startups in Southern California in recent years was Hautelook, which went from just an ideas to a huge, $270M acquisition by Nordstrom only X years later. I went to school at Babson, back East, and majored in finance and entrepreneurial studies. I moved out to California to build businesses.
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