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socalTECH
JUNE 8, 2020
We curate the best products within each category of finance. Right now, we have two categories, banking, where we've partnered with Neobank to provide better solutions to our audience, digital solutions which are cheaper and help them savemoney. Scott Grimes: A lot of it is for new user acquisition. What's your background?
Startup Professionals Musings
JUNE 13, 2015
Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. The tools and measurements are the same for both. Focus first on the social media trinity.
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Both Sides of the Table
FEBRUARY 7, 2013
RedBeacon went on to sell to HomeDepot in what was considered a very successful acquisition on all sides. But Ethan had left by the time of the acquisition. And I had been telling my partners for a couple of years that I thought Ethan was one of the more talented entrepreneurs I had come across in San Francisco. Nice sweep!
Startup Professionals Musings
DECEMBER 23, 2017
Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. The tools and measurements are the same for both. Focus first on the social media trinity.
Startup Professionals Musings
DECEMBER 1, 2013
Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. The tools and measurements are the same for both. Marty Zwilling.
Both Sides of the Table
FEBRUARY 21, 2010
My firm, GRP Partners, invested in the company that innovated this entire category – Overture (formerly known as GoTo.com). But of course Google eventually became the massive winner in this category. For starters – the team is exactly what I look for when I’m looking to fund entrepreneurs.
socalTECH
MARCH 28, 2014
Why do developers use your tools? They''re starting to look at more advanced conversion funnels, LTV analysis, and we''re seeing an overall maturity of user acquisition techniques by big buyers. One big new category for us is data and targeting. asher delug airpush mobile interview startup entrepreneur' READ MORE>>.
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